The Aam Aadmi Party chief Arvind Kejriwal.
Sheila Dikshit's
'Congress phir ek baar', Narendra Modi's
'Badlenge Dilli, badlenge Bharat' and Arvind Kejriwal's
'Imaandaar party' jingles are what you are likely to catch on any of the radio stations in the national capital. As Delhi nears the election date, the Congress, the BJP and the Aam Aadmi Party are all trying to woo the voters.
But it's the newest party on the block that's trying different strategies.
On Sunday, Mr Kejriwal urged the Delhiites to participate in what he called the biggest volunteer campaign program, Buzz, at 47 locations in Delhi.
For AAP, every supporter is a volunteer of the party and a stakeholder. A young man at the procession at Sarojini Nagar Market said, "We are all president of the party here. It's for everyone."
Perhaps it is this ownership, invoking a sense of responsibility within the voters that the AAP is relying on. Ironically, in the past, many left the Indian Revenue Services officer-turned-activist-turned-politician accusing him of being an authoritarian.
An IT professional in the rally believes the strategy works. "I called four people, they called more. So, 25 people assured me that they will vote for AAP. Then some asked, "Whats the difference between them and other parties?" I told them how the Congress took so long in taking action against Pawan Bansal and the BJP in in taking action against BS Yeddyurappa. Then I compared that with the swiftness AAP takes in such cases," he said.
Besides social media and television studios, the AAP is hoping word of mouth will do the magic. Will it work? The party considers the youth to be its largest support base and hopes the young people who had thronged Jantar Mantar for an anti-corruption bill will now vote for them.
As Mr Kejriwal navigated the streets, Narendra Modi was out in the capital fielding for Dr Harsh Vardhan, the BJP's CM candidate. Mr Modi blamed Mr Kejriwal for destroying the anti-corruption movement for political ambitions. "A great movement was destroyed because of one man's personal political ambition. He's nothing more than a Congress creation," the BJP's prime ministerial candidate said.
As political rhetoric gets sharper and politicians make their last-minute attempts to woo the voters, Delhi gets ready to vote. Will AAP sweep or be swept away? In a week from now, Delhi will know if Arvind Kejriwal's strategies paid off.