In an attempt to draw in Indian travellers, United Kingdom's national carrier has posted a heartwarming video about a crew member who fell in love with India and subsequently formed a bond with the country.
The ad shows flight attendant Helena meeting passenger Anandi - a senior citizen from Hyderabad - on her maiden flight to India. She helps Anandi with her seat belt and socks, the older woman helps Helena with her hair. Helena even comforts her when the lady tears up because she's missing her son. At the end of the journey, Anandi invites Helena to her house for a special meal and a beautiful gift. Indian hospitality forms the basis for this video.
The ad is inspired from real life and has been directed by Neeraj Ghaywan, who made Masaan.
My first commercial https://t.co/gf9T9TzRYS A short film that I directed for @British_Airways: #FuelledByLove. Anandi & Helena's story.
- Neeraj Ghaywan (@ghaywan) February 2, 2016
Twitter has taken to the emotional ad too:
@British_Airways really out to get into making tear-jerking movies. Once more, they nailed it in this little film https://t.co/UAJI6vfJXQ
- Marco Angelo D'Souza (@marcodsouza) February 3, 2016
What a lovely advertisement promoting all that is good about #India and its tradition! @British_Airways way to go! https://t.co/AcSS93jMLW
- Melodena (@Melodena) February 3, 2016
British Airways: Fuelled by Love https://t.co/wAtJDJTn1k Too good 2 B true. But well played BA, we are emotional ppl pic.twitter.com/tL0LxCRYHG
- Vijay Pandey (@vijaypandey) February 3, 2016
@British_Airways: Fuelled by Love https://t.co/DF2YLUwfHz brought me to tears! What a beautiful story of diversity and inclusion! #Travel
- Marco Polo Ramirez (@MarcoRamirez92) February 3, 2016
Never flown @British_Airways, but this advertisement, based on a BA crew member's experience in India, is beautiful. https://t.co/u5XdNvxsgM
- Nigel Britto (@NigelBritto) February 3, 2016
If this has not convinced you, watch the video for yourself below. Keep those tissues handy though.
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