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Aditya Birla Group bets big on contract farming
You have to get your hands dirty to succeed in Indian retail and Sumant Sinha, CEO of Birla Retail Ltd, knows it well to fight the uncertainties of agricultural supply. Sumant Sinha is planning to do away with the intermediaries and come closer to the farmers, as AVB Retail is contemplating contract farming in the process thereby reducing the costs as well.
