Effies 2006: Ad gurus awarded for excellence
The Effies are international awards, conducted in India by Adclub Bombay. It awards campaigns for not just creative excellence and strategy but for whether they work wonders for their clients. This year, with 38 shortlisted case studies in the finals, it was promising to be a fun evening, except that O&M had 11 entries in the final and Lowe had nine.
