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HUL may cut prices as input costs drop
With raw material prices coming down by nearly 50 per cent, most FMCG players are getting ready to bite the bullet and cut prices. India's largest FMCG player Hindustan Unilever Limited (HUL) has no longer an option of holding onto the prices of its key products that contribute 45 per cent of its net sales. Last month, HUL slashed price of its popular anti-dandruff shampoo Clinic All Clear by 7 per cent and P&G followed suit.
