Jaguar bid fits into M&M strategy

The success of Schoneweiss post take over was crucial for more than just M&M's business, it was also important to create a good image on the iconic British brands Jaguar and Land Rover (JLR) front. People were skeptical about an Indian company to acquire an European company and run it like European company, and at the same time bring some Indian flavour. This we have proved that we can integrate firms and brought in value,” says Pawan Goenka, President Automotive, Mahindra and Mahindra.