'Fair' play: Male vanity on a high
Vanity insanity is a rampant enough malady and this time the targets are men. Playing on the more than skin-deep obsession with fairness in India, companies are now eyeing a whole new catchment group. They seem intent on persuading them that dark is out and fair is indeed lovely.
'Agent hope' is a bleach that claims to make men fairer in 15 minutes, without any side effects.
