President Pranab Mukherjee (R) gestures a greeting as he arrives with Prime Minster Narendra Modi (L) to address the joint session of Parliament in New Delhi on June 9, 2014.
Catchy phrases and liberal use of alliteration marked the 55-minute address of President Pranab Mukherjee to Parliament's joint sitting today.
The speech delivered by Mr Mukherjee in English had large number of slogans like "Ek Bharat, Shrestha Bharat (united India, best India)", "Sabka Saath, Sabka Vikas (all together, development for all)", "Har Haath ko Hunar, Har Khet ko Paani (skill to each hand, water to all fields)" and "Beti Bachao, Beti Padhao (save girl child, teach girl)".
Some of these apparently had Modi's imprint as they were also used by BJP during the election campaign. They drew applause from ruling party members as Mukherjee read them out.
In the speech, there were striking alliteration of words beginning with 'D' and 'T'.
Mr Mukherjee talked about government's intent to revive Brand India riding on the country's strength of 5 Ts -- Tradition, Talent, Tourism, Trade and Technology.
Similarly the speech also talked about 3 Ds -- Democracy, Demography and Demand -- and said that with these three Ds India is poised to actualise its aspiration.
The speech also carried a number of attention-grabbing terminologies in English.
While talking about Indian Diaspora, Mr Mukherjee said they also carry a "little flame of India".
In the section, where the government talked about harvesting rain water, the phrases used were "Jal sanchay, jal sinchan and per drop, more crop."
The government also resolved to make a transition from youth development to youth-led development.
It repeated Mr Modi's mantra of "Minimum Government, Maximum Governance."
Resolving to end the rural-urban divide, the President said his government will be guided by idea of "Rurban" - providing urban amenities in rural areas.