BJP's presumptive chief minister Kiran Bedi (AFP Photo)
And now, the mega outreach. The BJP will crown its aggressive new campaign for the Delhi elections by sending personal letters to all 1.20 crore voters of the capital, in what is perhaps the biggest such exercises undertaken by any political party.
The letter is addressed to the head of each family and details development work done by the Modi government in the last nine months, sources said.
It also lists BJP's plans for Delhi, should they be voted to power. These include safety for women, a corruption-free city, 24-hour power supply, potable water, good roads, better facilities in all government schools, and accountability of all government officials.
It then appeals to voters to vote for the BJP.
A BJP first, the party aims to deliver these letters at voters' homes by February 5, two days before polling is held in Delhi. Each letter will have pictures of the PM, the partys' presumptive chief minister Kiran Bedi and the local candidate.
The BJP has since late last week ratcheted up its Delhi campaign, with party chief Amit Shah deploying a giant army of 250 party leaders, including ministers and lawmakers to campaign in the city.
The Prime Minster addressed two rallies in two days over the weekend and will address two more. Senior ministers are now addressing press conferences and the party chief himself has been at multiple rallies each day.
The party is also targeting putting up 1000 posters in every constituency in its campaign blitz to counter the Aam Aadmi Party's Arvind Kejriwal, who BJP has marked as the man to beat ion Delhi.
The BJP was four short of a majority in the last assembly elections held 13 months ago and is aiming at a comfortable majority. Arvind Kejriwal insists that is but a fond dream ion one of the most bitterly fought elections of recent times.
Delhi votes for its 70-seat assembly on February 7. Votes will be counted on February 10.