Kochi:
Apex trade body CII today launched a'Made in Kerala' initiative, aiming to usher in a new phase ofindustrialisation in the state.
Speakers at a seminar organised by CII here emphasised onthe need to develop 'Made in Kerala' brand products forpromoting and developing the indigenous and the servicesindustries in the state.
In his inaugural address at a seminar titled, 'Made inKerala 2012', Industries secretary Alkesh Kumar Sharma saidthere is need to market the brand, be it from food, tourism orany other sector. The brand should stand for purity, goodness,excellence, he said.
The minerals in kerala, including ilmenite, is unique tothe state, Sharma said.
In his special address, T T Ashok, Chairman CII SouthernRegion and Managing Director of Taylor Rubber Private ltd,said the scenic beauty of the state, its backwaters, hills,plantations and culture are unique.
Tourism has been a plus factor he said adding eco andadventure tourism needed to be explored.
"Kerala should look at high end products. Can the statelook at developing a Singapore model of financial hub?Promoting traditional handicrafts and artisans could also beexplored", Ashok said.
The state needs to market its brand of 'Kerala Tea' on thelines of the high successful Colombian coffee, he said.
He said as part of development, metros and monorails arebeing envisaged for Kerala.
"The roads are congested in the state and there is need tohave fast trains connecting cities. Better air connectivity toTier 2 and Tier 3 cities is also essential, Ashok added.
Speakers at a seminar organised by CII here emphasised onthe need to develop 'Made in Kerala' brand products forpromoting and developing the indigenous and the servicesindustries in the state.
In his inaugural address at a seminar titled, 'Made inKerala 2012', Industries secretary Alkesh Kumar Sharma saidthere is need to market the brand, be it from food, tourism orany other sector. The brand should stand for purity, goodness,excellence, he said.
The minerals in kerala, including ilmenite, is unique tothe state, Sharma said.
In his special address, T T Ashok, Chairman CII SouthernRegion and Managing Director of Taylor Rubber Private ltd,said the scenic beauty of the state, its backwaters, hills,plantations and culture are unique.
Tourism has been a plus factor he said adding eco andadventure tourism needed to be explored.
"Kerala should look at high end products. Can the statelook at developing a Singapore model of financial hub?Promoting traditional handicrafts and artisans could also beexplored", Ashok said.
The state needs to market its brand of 'Kerala Tea' on thelines of the high successful Colombian coffee, he said.
He said as part of development, metros and monorails arebeing envisaged for Kerala.
"The roads are congested in the state and there is need tohave fast trains connecting cities. Better air connectivity toTier 2 and Tier 3 cities is also essential, Ashok added.
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