Patna:
Barely a fortnight to go for the first phase of Bihar polls, yet the high-profile Chief Minister of the state has not made a single public appearance this last week, instead he's busy with an unconventional campaign - blog.
The Chief Minister's blog, started over a year ago, saw its latest post on Monday.
A bid perhaps to reach out to urban voters before he starts on the gruelling month-long campaign across the state largely reaching out to rural voters.
Nitish Kumar's latest blog has been receiving many hits but arch rival Lalu Yadav is clearly not impressed by the Chief Minister's unconventional methods of campaigning.
"Well I used to write a blog too. Now he is writing it. Let him. Who reads them anyway? asked Lalu Prasad Yadav, president, Rashtriya Janata Dal.
NDTV: Nitish Kumar is also on Facebook.
Lalu: Facebook! What is Facebook?!
Well, Laluji will probably bother to find an answer only if Nitish' cyber hits translates into votes!