Kolkata:
Advertisements on TV and FM channels, a web portal, Facebook, and roping in of Hotmail co-founder Sabeer Bhatia, the Trinamool Congress has gone hi-tech in its campaign for the West Bengal Assembly polls.
Trinamool Congress chief Mamata Banerjee has herself penned a one minute jingle, 'Bodla noy, Amra bodol chai', (We don't want revenge, we want change) being aired both on TV and FM channels urging the electorate to take a "historic decision" and vote for "paribartan" (change) to end the over three decades of Left Front rule.
The party has also roped in IT wizard and co-founder of Hotmail, Sabeer Bhatia, to take the party campaign to the cyber world.
Bhatia will be working as a consultant to help a 12-member Trinamool cyber team, which includes two IIM students.
"We are trying to use cyber technology as a bridge between the party and the people. Later, in the event of the party coming to power, we will use it as a bridge between the government and the people," TC Vice-President Derek O'Brien who took the initiative to bring Bhatia, told PTI.
Trinamool Congress chief Mamata Banerjee has herself penned a one minute jingle, 'Bodla noy, Amra bodol chai', (We don't want revenge, we want change) being aired both on TV and FM channels urging the electorate to take a "historic decision" and vote for "paribartan" (change) to end the over three decades of Left Front rule.
The party has also roped in IT wizard and co-founder of Hotmail, Sabeer Bhatia, to take the party campaign to the cyber world.
Bhatia will be working as a consultant to help a 12-member Trinamool cyber team, which includes two IIM students.
"We are trying to use cyber technology as a bridge between the party and the people. Later, in the event of the party coming to power, we will use it as a bridge between the government and the people," TC Vice-President Derek O'Brien who took the initiative to bring Bhatia, told PTI.
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