Mumbai:
The Shiv Sena was once known for its rough and ready street politics but under the leadership of Uddhav Thackeray, it's gone corporate. Shiv Sena's call center right inside Shiv Sena Bhavan is priming for the elections.
The Shiv Sena is trading the lathi for the mouse.
At a call centre inside Shiv Sena Bhavan, young shiv sainiks man the new information gateway for the party.
The tiger it seems is changing its stripes. The Shiv Sena better known for its street politics is fighting this election as much on the ground as it is in the virtual world.
New look Sena
"All the data that we collect from the helpline and call centre is available to Uddhav Thackeray on his i-Phone. He can also hear the conversations and calls made by people," said Shailesh Patil, in-charge, IT and media department.
It's probably a first that a political party is connecting the common man directly to its top leader, decision maker. And so the Sena's strategy for battleground Maharashtra, is just a touchscreen away.
The Shiv Sena is trading the lathi for the mouse.
At a call centre inside Shiv Sena Bhavan, young shiv sainiks man the new information gateway for the party.
The tiger it seems is changing its stripes. The Shiv Sena better known for its street politics is fighting this election as much on the ground as it is in the virtual world.
New look Sena
- Helpline for public
- Follow up on calls
- Candidates and constituency details
- Voting pattern details
"All the data that we collect from the helpline and call centre is available to Uddhav Thackeray on his i-Phone. He can also hear the conversations and calls made by people," said Shailesh Patil, in-charge, IT and media department.
It's probably a first that a political party is connecting the common man directly to its top leader, decision maker. And so the Sena's strategy for battleground Maharashtra, is just a touchscreen away.
