Opinion: How Elon Musk Beat Russia's Space Program

Leonid Bershidsky, Bloomberg | Thursday February 08, 2018

Musk, with his crude salesmanship and nerdish cultural references, has a dream, described in a white paper he published last year: to colonize Mars. Musk admitted in the white paper that was his only motivation for getting rich.

Opinion: The Sun, Not The Rain, Tipped The U.K. Vote

Leonid Bershidsky, Bloomberg | Friday June 24, 2016

Leighton Vaughan Williams, a professor at Nottingham Business School who specializes in betting research, has long held that betting markets are better predictors of election outcomes than polls. Yet ahead of the U.K. vote on whether to leave the European Union, the bookies failed as miserably as pollsters to predict the result -- actually, they did much worse. At cer...

Opinion: Something Is Rotten In The State Of Apple

Leonid Bershidsky, Bloomberg | Wednesday April 27, 2016

Apple executives have been explaining the company's first year-on-year revenue drop since 2003 as down to macroeconomic headwinds and a less impressive upgrade cycle than in 2015. Those excuses miss the point. The colossus doesn't exactly have feet of clay yet, but Apple's business model is challenged.