Ather Energy Limited has launched a multi-lingual dashboard for its Rizta scooter. It claims that the dashboard will start with Hindi as a language for instruction and later it will add other 7 languages- Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam and Kannada. This move has made Ather, the first e2W Indian manufacturer to introduce regional languages in their electric scooters. Ather took this initiative after the IAMAI and Kantar report published in 2024. The report claimed that 98% of internet users access the content in their regional language. This made Ather develop a system which offers services to its customers in the language they prefer.
The muti-lingual update for the dashboard will be introduced as a OTA software update for existing owners, and it will be offered as in-built for future buyers of Ather Rizta. The scooter has features like- Alexa integration, Whatsapp notification alert, AutoHold, and FallSafe.
Ravneet Singh Phokela, Chief Business Officer, Ather Energy Limited, said, "Since the beginning we have designed and built our technology and products from the ground up, keeping the needs of Indian consumers in mind. Our aim has always been to deliver quality user experiences that make our scooters more engaging. Given India's rich diversity, and the pride that people take in their regional languages, our intent was to make our scooters more user-friendly. We believe the multi-language dashboard would allow the riders to personalise their scooters in the language of their preference."
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Ather has two distinct lines of scooters - the Ather 450 and the Rizta that cater to the performance and convenience scooter segments, respectively. The Rizta, which was launched in April 2024, focuses on comfort, convenience, and safety, it features a large seat, flat floorboard, reverse switch, safety features such as disc brake and traction control, WhatsApp notifications on the dashboard, voice commands through Alexa Skills integration, and, has an overall storage capacity of up to 56 L.