The connection between brands and brand ambassadors is not a recent development and exists since the concept of branding and marketing went global. The brands have a certain target audience to cater and here comes the role of a brand ambassador. Brands appoint an ambassador, which helps them build trust and loyalty, increase brand awareness, create a community, and much more. Keeping up with this universal trend, car brands are also keen on investing in a brand ambassador. Here is a list of a few car brands that have taken up B-town celebrities as their brand ambassadors.
Tata Motors-Vicky Kaushal
Tata Motors has recently announced Vicky Kaushal as its brand ambassador for passenger and electric vehicles. Vicky is on boarded by Tata for an exclusive partnership for the Tata Curvv. Tata Curvv is also the official car for the 2025 IPL season.
Vicky Kaushal joins Tata as the brand ambassador exclusively for the Curvv
Skoda- Ranveer Singh
Skoda Auto India has named Ranveer Singh as its first-ever brand ambassador, focusing on the Kylaq SUV. Ranveer joined Skoda as the ambassador on 20th February 2025 and is focused on giving face value to the German car maker in India.
Ranveer Singh is now boarded as the ambassador for Skoda Kylaq
Hyundai- Shah Rukh Khan
Shah Rukh Khan has been a long-time brand ambassador for Hyundai (since 1998). Also, it won't be wrong for us to credit SRK for making Hyundai a household name. Shahrukh was first seen in the TV commercial for Hyundai Santro and is still holding his place as a brand ambassador for Hyundai Motor India.
SRK has been the brand ambassador of Hyundai India since 1998
Maruti Suzuki Brezza- Kartik Aaryan
Maruti Suzuki announced Kartik Aaryan as the brand ambassador for Brezza SUV, in January. Maruti roped in Kartik for an exclusive campaign, "More Power to Your Play" which is focused on how Brezza complements the life of its owners.
Karthik Aryan is now the ambassador of Maruti Suzuki Brezza
Maruti Suzuki Dzire- Siddhartha Malhotra
Maruti Suzuki announced Siddharth Malhotra as the brand ambassador for the Dzire in November 2024. Siddharth assisted Maruti in the marketing campaign of the 4th generation Dzire and was featured in its TV commercial and booking announcements.
Maruti Suzuki India has appointed Sidharth as the ambassador for the Dzire