Image Source- Youtube (Union Minister Nitin Gadkari)
The Ministry of Road Transport and Highways (MoRTH) and the National Highways Authority of India (NHAI) have rolled out a road safety campaign to increase awareness among motorists. The latest advertisement as part of the Sadak Surakhsa Abhiyan featuring actor Amitabh Bachchan has been shared by Union Minister Nitin Gadkari via his official Youtube channel.
The advertisement shows Amitabh Bachchan intervening in a conversation between a lady and the character dressed as her driver. The lady directing the driver to drive fast is intervened by the Big B with a reminder to practice road safety rules. Taking the advice, she says to her driver, "Jaldi mat machao, aaram se jaao" (don't hurry, go slowly). The words are then reiterated by Amitabh Bachchan, highlighting the importance of road safety rules.
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The caption on the video read, "Our words have the power to prevent them. Every time we send someone off on the road, let's remind them to slow down and drive safely. A simple reminder can make a big difference-because it's always better to be late than never."
The Sadak Surakhsa Abhiyan is aimed at making individuals aware of road safety information to make them more cautious and responsible to ensure a safer environment for all and eventually reduce the number of people killed in road accidents every year.
Speeding is a major risk factor in road crashes. In 2023, speeding accounted for 68.1 percent (117,682) of road crash fatalities, surpassing several other causes. Although it may seem tempting to reach a destination faster, the dangers of speeding far outweigh the minimal time saved.
The advertisement shows Amitabh Bachchan intervening in a conversation between a lady and the character dressed as her driver. The lady directing the driver to drive fast is intervened by the Big B with a reminder to practice road safety rules. Taking the advice, she says to her driver, "Jaldi mat machao, aaram se jaao" (don't hurry, go slowly). The words are then reiterated by Amitabh Bachchan, highlighting the importance of road safety rules.
Also Read: Hyundai Nexo FECV Hydrogen SUV Runs 700 Km On Full Tank; Diesel Who?
The caption on the video read, "Our words have the power to prevent them. Every time we send someone off on the road, let's remind them to slow down and drive safely. A simple reminder can make a big difference-because it's always better to be late than never."
The Sadak Surakhsa Abhiyan is aimed at making individuals aware of road safety information to make them more cautious and responsible to ensure a safer environment for all and eventually reduce the number of people killed in road accidents every year.
Speeding is a major risk factor in road crashes. In 2023, speeding accounted for 68.1 percent (117,682) of road crash fatalities, surpassing several other causes. Although it may seem tempting to reach a destination faster, the dangers of speeding far outweigh the minimal time saved.
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