KTM company announced that from June 1, 2025, KTM will stop the distribution of CFMoto and its EV sub-brand Zeeho two-wheelers in the countries of Austria, Germany, UK, Spain and Switzerland. KTM was distributing CFMoto & Zeeho two-wheelers in the said countries since 2013. The decision is said to be 'mutual' and the manufacturing agreement between the two companies will continue as before. Also, CFMoto will continue to sell/distribute KTM motorcycles in China. Reports in EU suggest that a new importer will assume the responsibility of distributing CFMoto two-wheelers in the above-mentioned countries from June 2025.
Also Read: KTM In Financial Trouble; Seeks 100 Million Euros To Stay Afloat
Post COVID, KTM has been under tremendous pressure, with declining sales, unsold inventory and a massive debt of 2.5 billion euros. KTM was in a deep state of distress for the last few years. While parent company Bajaj Auto did infuse the ailing Pierer Bajaj AG with 50 million euros to stop it from going completely down under, the story of KTM's survival is far from over. The company sold MV Agusta back to its original owners, went into a 90-day self-administration period and laid off a significant number of employees, to reduce its financial burden.
Other measures include a planned reduction in manufacturing by up to 25 per cent, and outsourcing manufacturing to India and China. The company's creditors approved a restructuring plan of 750 million euros in March 2025.
In India, since the beginning of 2025, KTM has launched the 390 Adventure along with the 390 Enduro R in February and March, with the KTM 390 SMC R in the pipeline for a launch soon. While KTM technically does sell its big bikes here in India, its maximum sales come from its current motorcycle range of up to 400 cc.