Mahindra BE 6 is making waves across the country for its design and performance. The company has announced the prices for the electric SUV, which start from Rs 18.90 lakh (ex-showroom) and go up to Rs 25.90 lakh (ex-showroom). While the automaker is yet to release prices for mid-spec trims, it has announced the electric SUV's debut in the Battlegrounds Mobile India game. The partnership between Krafton India and Mahindra aims to offer a digital experience of the BE 6 to the Indian gaming fraternity and catch up on the aspirations of the younger audience.
With this collaboration, starting January 16, 2025, BGMI players will be able to interact with the sporty and performance-driven Mahindra BE 6 within the game, bringing a new level of realism and excitement to the virtual battleground. Players can unlock a range of exclusive items inspired by the BE 6, including Suits like Quantum and Chrono Charge, gameplay tools like Volt Tracer Gun, Neon Drop BE6 Parachute, Flashvault BE 6 Backpack, SparkStrike Pan and more. Special missions during the collaboration will also reward players with unique prizes such as Mahindra Event Crates, Gifts and a chance to win real Mahindra BE 6.
Also Read - 2025 Tata Nexon Launched At Rs 7.99 Lakh; New Trims, Features Added
"This collaboration marks a major milestone in Krafton India's efforts to deliver truly immersive and localized experiences for Indian gamers", said Seddharth Merrotra, Head of Business Development at Krafton India.
Veejay Nakra, President - Automotive Sector, Mahindra & Mahindra Ltd., and Joint Managing Director, Mahindra Electric Automobile Limited added, "At Mahindra, we are redefining electric mobility with the BE 6. Built on our revolutionary INGLO architecture and powered by MAIA, the fastest automotive mind in the world, the BE 6 is crafted for those who thrive on thrill of adventure and innovation. Our collaboration with Krafton India brings the BE 6 into the virtual realm of BGMI. By merging automotive excellence with gaming innovation, we aim to engage India's vibrant, tech-savvy audience, delivering thrilling experiences."
Watch: Mahindra BE 6 First Drive Review
With this collaboration, starting January 16, 2025, BGMI players will be able to interact with the sporty and performance-driven Mahindra BE 6 within the game, bringing a new level of realism and excitement to the virtual battleground. Players can unlock a range of exclusive items inspired by the BE 6, including Suits like Quantum and Chrono Charge, gameplay tools like Volt Tracer Gun, Neon Drop BE6 Parachute, Flashvault BE 6 Backpack, SparkStrike Pan and more. Special missions during the collaboration will also reward players with unique prizes such as Mahindra Event Crates, Gifts and a chance to win real Mahindra BE 6.
Chance To Win Mahindra BE 6
In a move that takes collaboration beyond the virtual world, Krafton and Mahindra are offering players a chance to win a real Mahindra BE 6 eSUV. Participants can enter by first completing the Mahindra BE 6 Exchange Centre missions to collect "Nitro Wheel" & redeem the "Mahindra Event Crate" followed by creating a short video (10-30 seconds) showcasing the BE 6 in BGMI and posting it on Instagram or YouTube. To qualify, players must tag BGMI's and Mahindra Electric's official accounts and use the hashtags #BGMIxMahindra and #UnleashTheCharge. This contest offers a thrilling opportunity for one lucky gamer to take home the electric SUV.Also Read - 2025 Tata Nexon Launched At Rs 7.99 Lakh; New Trims, Features Added
"This collaboration marks a major milestone in Krafton India's efforts to deliver truly immersive and localized experiences for Indian gamers", said Seddharth Merrotra, Head of Business Development at Krafton India.
Veejay Nakra, President - Automotive Sector, Mahindra & Mahindra Ltd., and Joint Managing Director, Mahindra Electric Automobile Limited added, "At Mahindra, we are redefining electric mobility with the BE 6. Built on our revolutionary INGLO architecture and powered by MAIA, the fastest automotive mind in the world, the BE 6 is crafted for those who thrive on thrill of adventure and innovation. Our collaboration with Krafton India brings the BE 6 into the virtual realm of BGMI. By merging automotive excellence with gaming innovation, we aim to engage India's vibrant, tech-savvy audience, delivering thrilling experiences."
Track Latest News Live on NDTV.com and get news updates from India and around the world
