The attack goes on for over two minutes.
An argument that began over a trivial issue quickly turned into a savage assault on three men inside a shop in Bengaluru on Thursday.
In shocking footage recorded on the shop's CCTV camera and released by the victims, a group of raucous men start hitting the two shopkeepers in Kundalahalli.
The men can be seen raining blows on them and even a third person who comes to their defence for more than two straight minutes.
They vandalise the tea and bakery shop, and crack a plastic tray and a helmet on their heads in the beastly attack.
At least five attackers can be seen on the video.
The police said they have filed a First Information Report (FIR) and have arrested three of the assailants so far.