10 years ago
NDTV and Dettol have launched a nationwide campaign called <i>Banega Swachh India</i>. The two-fold aim of this initiative is to create awareness about the importance of proper hygiene and sanitation in rural India, and raise funds to build toilets.
As a part of this initiative, is the 12-hour LIVE televised Cleanathon, which will bring together the entire nation to work towards better sanitation and hygiene.
Meet NDTV's six Swachh Ambassadors, remaining three will be announced soon.
1. Suresh Prabhu, Railway Minister
2. Saina Nehwal, Arjuna Awardee and Badminton Player
3. Arvind Gupta, National Head of BJP IT
Priyanka Chaturvedi, Spokeperson, AICC
4. Dettol India
5. Anand Mahindra Chairman and MD, Mahindra Group
6. Ronnie Screwvala, Founder Trustee, Swades Foundation
1. Suresh Prabhu, Railway Minister
2. Saina Nehwal, Arjuna Awardee and Badminton Player
3. Arvind Gupta, National Head of BJP IT
Priyanka Chaturvedi, Spokeperson, AICC
4. Dettol India
5. Anand Mahindra Chairman and MD, Mahindra Group
6. Ronnie Screwvala, Founder Trustee, Swades Foundation
Campaign Ambassador, Amitabh Bachchan's closing remark: We have spoken enough, now it is time to act. Every Indian needs to take charge and make this initiative a success.
Anand Mahindra, one of NDTV's Swachh Ambassadors: This is like the freedom movement and everyone of us has to take ownership and make this initiative a success.
KM choir is back on stage for their closing act of the Swachh India Cleanathon.
With 15 minutes to go with the Swachh India Cleanathon, donations cross Rs. 281 crores.Donations continue on our site. So continue your support and help us build more toilets in India. For donations log on to http://goo.gl/NTNgjR
Laxmikant Parsekar, Chief Minister of Goa joins in it to lend support to the Swachh India Cleanathon. He spoke about the Sanitation scheme in Goa which is limited to OBCs, SCs, STs, where the government has entrusted the responsibility to an NGO named Sulab International. And where Sulabh International is being paid to construct a toilet in Rs. 24,000. This benefit is provided to only OBC families and ST families with an annual income below Rs. 25,000. In days to come the state government plans to extend these facilities even to other communities, where the income is low.
Singer Jonita performs during the Swachh India Cleanathon.
One of NDTV's Swachh Ambassador nominees is Railway Minister, Suresh Prabhu.
Anand Mahindra on Swachh India Cleanathon: We should identify people below the poverty line and get them to maintain the toilets. We need to figure out ways to get people to own and sustain this initiative.
Chanda Kochhar, MD and CEO, ICICI Bank on Swachh India Cleanathon: Every branch has been asked to take care of the cleanliness around their branches. Cleanliness has to become central to our thinking and we need to spread this message to as many people as possible and not just confine it to our bank branches.
Anand Mahindra Chairman and MD, Mahindra Group donates Rs. 30 crores to Swachh India Cleanathon.
With one hour to go NDTV-Dettol Banega Swachh India Cleanathon raises over Rs. 250 crores.
Ronnie Screwvala, Founder Trustee, Swades Foundation commits to building 25,000 toilets during the Swachh India Cleanathon.
Rajiv Pratap Rudy, MoS, Skill Development and Entrepreneurship during Swachh India Cleanathon: It is shameful that in today's day and age we are a laughing stock in front of the entire world. Either we don't have toilets, or we have toilets where we don't have water, if we have water then toilets have no doors. It is a very big challenge and state governments have a huge role to play.
On the sidelines of the Swachh India Cleanathon, it's time for a selfie.
Dr. Prannoy Roy: Our rivers are worse than sewers. There are solutions and we are not doing anything about it.
Coming up on Swachh India Cleanathon:
Looking forward to perform this evening for @ndtv 's #Cleanathon @swachhindia hosted by @SrBachchan ! What an amazing cause.
- Jonita (@jonitamusic) December 14, 2014 As part of the 12-hour Swachh India Cleanathon, clean-up drives were organised across India. One of the clean-up drives was organised on the Ghats of Ganga in Varanasi.
Ronnie Screwvala, Founder Trustee - Swades Foundation on Cleanathon: Rural India feels alienated. You need to give them a sense of ownership in such initiatives to make a difference.
Priyanka Chopra: Sustaining the efforts of a clean-up drive more important.
Bollywood Actor, Priyanka Chopra joins the Swachh India Cleanathon. She was nominated by the Prime Minister, Narendra Modi as one of the Swachh India Ambassadors. She on her part nominated NDTV as one of her Swachh India Ambassadors.
Uma Bharti, Union Minister for Water Resources, River Development and Ganga Rejuvenation on Cleanathon: Cleaning up the Ganga is tough but not impossible. We are looking at short term and long term solutions.
Coming up on Swachh India Cleanathon
. @NDTV - 12 hour telethon -brings Sanitation and Hygiene to Rural and Urban centre stage.. glad to participate ..
- Ronnie Screwvala (@RonnieScrewvala) December 14, 2014In discussion today with @SrBachchan @PrannoyRoyNDTV at @ndtv s CLEANATHON on importance of sanitation & efforts faced in building awareness
- Ronnie Screwvala (@RonnieScrewvala) December 14, 2014.@WeAreSwades Hygiene&Sanitation critical but with education and overall change in ecosystem for lasting impact...
- Ronnie Screwvala (@RonnieScrewvala) December 14, 2014 Uma Bharti, Union Minister for Water Resources, River Development and Ganga Rejuvenation joins the Swachh India Cleanathon Live from Sangam Ghat, Allahabad.
Television Actor Mouni Roy, performs on popular Waheeda Rehman songs as a tribute to the legendary actress.
Coming up on Swachh India Cleanathon
#swachhindia: @roymouni Just checked-in at @NDTV's Cleanathon pic.twitter.com/UU4RBPxONy"
- Amit Choudhary (@AmitChoudharyJi) December 14, 2014 Mamata narrates her story at Swachh India Cleanathon. The 17-year old dropped out of school from Mewat Haryana because there was no toilet. She travelled 12 kms to another school which had a toilet.
Alka Yagnik pays tribute to Waheeda Rehman at the Swachh India Cleanathon.
Legendary Actor, Waheeda Rehman joins the Cleanathon to the support the cause of Swachh India.
Hemant Soren, Chief Minister, Jharkhand on Swachh India Cleanathon: It is not nice to defecate in open but this is the natural way people have been used to. We need to first improve the situation in urban areas and then bother about rural areas. Rural areas may not have toilets but they are more clean than the urban areas.
Prasoon Joshi commits to building 50 toilets as part of the Swachh India Cleanathon on behalf Mcann.
It is all happening at the Swachh India Cleanathon.
Had a very relevant conversation about making India a cleaner nation with @vikramchandra & @SrBachchan we must be the change we want to see
- Arjun Kapoor (@arjunk26) December 14, 2014#swachhindia: @thealkayagnik Just checked-in at @NDTV's Cleanathon pic.twitter.com/9qeco2ld0X
- Banega Swachh India (@swachhindia) December 14, 2014Glad to be a part of #Cleanathon #swachhindia @ndtv with @SrBachchan #TMKOCmycleanindia #TMKOC pic.twitter.com/yfgr7xzNiu
- Shailesh Lodha (@lodha_shailesh) December 14, 2014#swachhindia: @ShashiTharoor Just checked-in at @NDTV's Cleanathon pic.twitter.com/6Vr6Dt7eJx
- Banega Swachh India (@swachhindia) December 14, 2014#swachhindia: @javedakhtarjadu Just checked-in at @NDTV's Cleanathon pic.twitter.com/VEKcNXXJRz
- Banega Swachh India (@swachhindia) December 14, 2014 Manwara Begum narrates her story at the Swachh India Cleanathon.
She has been working as rag picker since the age of 7.
There are around 2 million estimated rag pickers in India.
She has been working as rag picker since the age of 7.
There are around 2 million estimated rag pickers in India.
Bharati Chaturvedi an environmentalist and writer Founder and Director, Chintan Environmental Research: Rag pickers are an integral part of our waste management system, India cannot become Swachh without addressing the issues of rag pickers. We have to say, Salaam kabaddi.
NDTV-Dettol Banega Swachh India crosses Rs 200 crores in donations after 8 hours of the Cleanathon.
Vijay Chadda, CEO of Bharti Foundation announces a donation of Rs. 100 crores during the Swachh India Cleanathon.
Partners for Swachh India Cleanathon like
- Bindeshwar Pathak, Founder, Sulabh International
- Meenakshi Batra, CEO, Charities Aid Foundation
- Neeraj Jain, Chief Executive, WaterAid India
explain how the money raised will be used and how the areas to build toilets will be identified.
- Bindeshwar Pathak, Founder, Sulabh International
- Meenakshi Batra, CEO, Charities Aid Foundation
- Neeraj Jain, Chief Executive, WaterAid India
explain how the money raised will be used and how the areas to build toilets will be identified.
Priyanka narrates her story at Swachh India Cleanathon. She left her husband's house because there was no toilet in his house. She would not eat during the day and would have to go out at night to defecate. She only returned to his house once a toilet was built and now she, alongwith her husband, has become an activist in advocating the need for toilets in rural areas.
Sushmita and Vijay are residents of an urban slum cluster at Reay Road in Bombay Port Trust. Despite being in an urban area, they had no toilet in their house. They highlight the issues faced by them during the Swachh India Cleanathon.
Prasoon Joshi on Swachh India Cleanathon: Symbolism is important. High profile people or celebrities sporting a broom is not a bad thing. If you can change hairstyles or fashion, following your favourite celebrity then why can't you change your behaviour based on the message they are trying to convey?
Tusshar Kapoor on Swachh India Cleanathon: This is an important movement and for this movement to sustain, it needs to be backed by education.
Javed Akhtar joins in to support the Swachh India Cleanathon.
Siddhant Bhosle, Singer performs at the Cleanathon.
Arjun Kapoor and Sonakshi Sinha commit to build 10 toilets each during the Cleanathon.
Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited donates Rs. 15 lakhs for Swachh India Cleanathon.
Here is Govinda's scintillating tribute to Amitabh Bachchan during the Swachh India Cleanathon:
Actors Arjun Kapoor and Sonakshi Sinha lend their support to the Swachh India Cleanathon.
Popular TV serial Tarak Mehta Ka Ulta Chashma cast, nominated by Prime Minister Narendra Modi as one of his Swachh Ambassadors, perfom a Garba at the Cleanathon highlighting their vision of a Swachh India.
Norangdesar in Bikaner has toilet in every household, how did they do it?
Arvind Gupta, National Head of BJP IT Cell becomes the third Swachh Ambassador nominated by NDTV.
Arjuna Awardee and ace Badminton player, Saina Nehwal becomes the second Swachh Ambassador nominated by NDTV.
Amitabh Bachchan hugs Govinda after his performance during the Swachh India Cleanathon.
Govinda performs on the famous Khayike Paan Benaras-wala from Amitabh Bachchan's 1978 icon film Don.
Govinda's electrifying tribute to Big B on the Cleanathon stage.
Govinda performs on a medley of famous Big B dialogues and songs as a tribute to Amitabh Bachchan at the Swachh India Cleanathon.
Coming up on Swachh India Cleanathon:
#swachhindia: guess who just checked-in at @NDTV's Cleanathon! Govinda! pic.twitter.com/uVoCTeSzgZ
- Banega Swachh India (@swachhindia) December 14, 2014In CleanYamuna drive alongwith Students.CleanYamuna:A challenge as well as opportunity 2set an example! #swachhindia pic.twitter.com/SujleJgedJ
- Meenakashi Lekhi (@M_Lekhi) December 14, 2014 Zarina Screwvala, Managing Trustee, Swades Foundation: You have to involve the community to help maintain the toilets, once the toilet is built. Once the community adopts it and they love the toilet, they will make it work.
Amitabh Bachchan on Swachh India Cleanathon: You think dirty if you live in a dirty environment.
Zarina Screwvala, Managing Trustee, Swades Foundation: There are instances in villages that we have worked in where women have to wait all day, for as long as 14 hours to go and defecate at night, due to lack of toilets. These lead to serious health issues for women.
Nearly Rs.7 lakhs received through phone calls and SMS. To donate via SMS, type TOILET and send it to 56388.
5 hours since the Swachh India Cleanathon began, donations cross Rs. 100,50,00,000 mark. Help build more toilets in India. To donate log on to http://goo.gl/NTNgjR.
Shashi Tharoor, Congress MP on Swachh India Cleanathon: We are a country of cleanliness in private and squalor in public.
Actor Boman Irani on Swachh India Cleanathon: We as Indians are shy people, but somehow we don't feel shy about spitting and defecating in public. It is about discipline.
Cyrus Broacha and Boman Irani enjoy the performance by Sudesh Bhosle during the Cleanathon.
Singer Sudesh Bhosle pays tribute to Amitabh Bachchan at the Swachh India Cleanathon. Sings popular numbers from Big B's movies.
Coming up on Swachh India Cleanathon.
Hi🙋 watch me perform live at 4.30 or so on ndtv for #swachhindia;
- Mouni Roy (@Roymouni) December 14, 2014 Dr Prathap Reddy of Apollo Hospitals commits to contribute money to build 1000 toilets.
Shashi Tharoor, Congress MP on Swachh India Cleanathon: We have had many iterations to Government Sanitation programmes since Independence but implementation is a big challenge. Governmental action is a must and PM's efforts and initiatives like this is helping get the focus back on this critical issue.
Chandra Babu Naidu, Chief Minister of Andhra Pradesh lends his support to the Swachh India Cleanathon and talks about various steps that the state has undertaken to raise awareness and get prominent citizens of the state to campaign and propagate the message of sanitation and cleanliness.
Prime Minister Narendra Modi lends support to the Swachh India Initiative.
I appreciate @ndtv & @SrBachchan for the 'Banega Swachh India' campaign, to address aspects related to hygiene & sanitation. @swachhindia
- Narendra Modi (@narendramodi) December 14, 2014Scale of mobilisation & long term planning make @swachhindia a distinctive & definitive effort towards Clean India. Best wishes #swachhindia
- Narendra Modi (@narendramodi) December 14, 2014 Sachin Tendulkar on Swachh India Cleanathon: People have to take more responsibility and commit themselves to not dirty Bharat Mata. And it is important for people to clean up India on their own. If each person in India dedicates ONE hour in a year to clean-up India drive, then even that will make a difference.
Sachin Tendulkar, one of the Swachh Ambassadors of Prime Minister Narendra Modi, talks about the clean-up drive undertaken in Bandra, Mumbai.
Madhya Pradesh Chief Minister Shivraj Singh Chouhan lends support to the 12-hour Swachh India Cleanathon.
Ugly Indians Bengaluru's faceless warriors on clean mission, shows the way on how to do good work for the benefit of the people and not worry about taking credit for it.
Priyanka Chaturvedi, Spokeperson, AICC: We need to be part of the change we are talking about and social media has a role to play.
12hr #Cleanathon Banega Swachh India! Join @SrBachchan on @ndtv let's do our bit! @vikramchandra
- Dia Mirza (@deespeak) December 14, 2014 Rajeev Chandrasekhar, MP, Rajya Sabha joins the clean-up drive in the city of Bangalore during the 12-hour Swachh India Cleanathon.
Vineet Mittal, Vice-Chairman of Welspun Renewables donates Rs.10lakhs during the 12-hour Cleanathon for the Swachh India initiative to build toilets in India.
T 1705 - The 12-Hour Cleanathon on @ndtv . Send me your Questions #SwachhIndia #Cleanathon pic.twitter.com/v6mKl9oaaZ
- Amitabh Bachchan (@SrBachchan) December 14, 2014 As part of the 12-hour Cleanathon, clean-up drives are being organised in different parts of the country. Join us in our initiative t clean-up India. Upload pics and videos of your efforts to clean-up India. Best entries to be featured on NDTV during the Cleanathon and you could also win a gift voucher: goo.gl/A0KGjh
All set for the #Cleanathon #swachhindia Banks of the Yamuna pic.twitter.com/g16IP1iVw7
- Gargi Rawat (@GargiRawat) December 14, 2014 KM choir started off the Swachh India Cleanathon with their beautiful performance, earlier today.
More than one and a half hours into the 12-hour Cleanathon, donations cross the Rs. 100 crores mark. Help us build more toilets in India. To donate log on to http://goo.gl/NTNgjR.
Amitabh Bachchan on Cleanathon: Apart from the need for toilets, people need to be educated about the importance of washing hands.
Women face some serious issues in rural areas due to lack of toilets.
Anandiben Patel, Chief Minister of Gujarat: We have to inculcate cleanliness as a habit among people otherwise this initiative will not work. Women will play a huge role in this area.
Anandiben Patel, Chief Minister of Gujarat: In next 3 years, we are targetting toilets in every household in Gujarat and at the same time we are also trying to figure out how to recycle waste, which is a huge issue in itself.
Anandiben Patel and Devendra Fadnavis talk about various initiatives that they are planning and are already implementing at the grassroot level to encourage people to build and use toilets. Additionally work is on to spread awareness among people about why using toilets is important for a healthy life.
Anandiben Patel, Chief Minister of Gujarat joins in to support the Swachh India Cleanathon.
Devendra Fadnavis, Chief Minister, Maharashtra: Swachh Bharat is Swastha Bharat, so please donate and take part in the Cleanathon and the Swachh Bharat initiative.
For donation details log on to: http://goo.gl/NTNgjR
For donation details log on to: http://goo.gl/NTNgjR
Devendra Fadnavis, Chief Minister, Maharashtra: We want to educate not just the current generation, but also the next generation on the importance of sanitation and cleanliness. We are tapping Universities and Vice-Chancellors of prominent Universities for this purpose.
Devendra Fadnavis, Chief Minister of Maharashtra is the first CM to join the 12-hour Cleanathon.
Join in on the clean-up drive taking place all across India or just undertake a clean-up of your surroundings. Upload pics or videos of your efforts. Best entries will be featured during the 12-hour cleanathon on NDTV, plus win gift vouchers. For more log on to: http://goo.gl/A0KGjh
Vikram Chandra at Cleanathon: As many as 15 Chief Ministers are expected to join the Cleanathon during the 12 hour initiative.
Rakesh Kapoor, Global CEO of Reckitt Benckiser kickstarts the donation at the Cleanathon with 100 crores donation to the initiative. The company will spend the money over the next 12 months to spread awareness about sanitation and cleanliness.
One of the key components of the initiative was the Swachch Express. NDTV-Dettol Swachh Express travelled through 8 States, to create awareness at grassroot Level. It started from New Delhi in October.
Partners of the Banega Swachh Campaign - Rakesh Kapoor, Global CEO and Nitish Kapoor, Managing Director of Reckitt Benckiser India, join Vikram Chandra and Amitabh Bachchan on stage.
Amitabh Bachchan during Cleanathon: 600 million people defecate in the open in India. This needs to change.
Vikram Chandra joins Amitabh Bachchan on stage for the 12-hour Cleanathon.
KM Choir perform A R Rahman's Vande Mataram in their opening act during the Cleanathon.
Campaign Ambassador Amitabh Bachchan opens the 12-hour Cleanathon explaining the objective of the campaign and what its done so far and what it hopes to do today through this 12 hour activity.
Join us for the biggest clean-up drive with Amitabh Bachchan.
12-Hour Cleanathon to raise funds to build toilets in India gets underway. Join in. To donate log on to swachhindia.ndtv.com/donate.
Singer Alka Yagnik rehearses for her Cleanathon performance tomorrow.
Govinda strikes a pose during his performance rehearsal.
Known for his unique dancing style, Bollywood star Govinda rehearses his steps as he prepares for a special performance during the Cleanathon. The theme of his performance promises to be the surprise element of the event.
Behind the scene glimpse of the Production Control Room, as NDTV crew gears up for the 12-hour Cleanathon.
Indian television actress Mouni Roy practices for her Cleanathon performance tomorrow. The two-fold aim of this initiative is to create awareness about the importance of proper hygiene and sanitation in rural India, and raise funds to build toilets.
Get ready for the NDTV-Dettol Banega Swachh India campaign's 12-hour live Cleanathon tomorrow, 9am onwards. A host of celebrities will join us to support the cause, to highlight the abysmal state of sanitation in the country and how defecating in public has an adverse effect on the health of people. The aim of the campaign is to raise funds to build toilets across the country.
The Swachh Express that was flagged off in October, entered Maharashtra recently. This is the final leg of its journey, which will culminate tomorrow in Mumbai during the 12-hour Cleanathon.
In Pics: http://goo.gl/UBXuLv
In Pics: http://goo.gl/UBXuLv
The NDTV-Dettol Swachh Express takes off with the hope that Banega Swachh India.
The objective of the bus will be to create awareness around hygiene and sanitation through interactive videos, flyer distributions, posters, hand-washing sessions and street plays.
Nitish Kapoor - MD, RB and Kiran Bedi flag off the Swachh Express.
Kiran Bedi at Swachh Express flag off: People need to be educated that India has a sanitation crisis because of population explosion. The onus is also on people. They have to understand the strain that population is having on the resources.
Kiran Bedi at the Swachh Express flag off: Natural resources are scarce and unable to keep pace with India's Population growth.
Amitabh Bachchan is the Brand Ambassador of the campaign. Swachh Express to be flagged from a slum in Mehrauli in the National Capital.
The Swachh Express Bus will cover around 400 villages across 8 states - Haryana, Rajasthan, UP, Bihar, Jharkhand, Chattisgarh, MP & Maharashtra.
NDTV-Dettol Swachh Express is all set for the flag off.
NDTV Dettol - Banega Swachh India bus will be flagged off in October, which will cover around 400 villages across 8 states - Haryana, Rajasthan, UP, Bihar, Jharkhand, Chattisgarh, MP & Maharashtra. The objective of the bus will be to create awareness around hygiene and sanitation through interactive videos, flyer distributions, posters, hand-washing sessions and street plays. The partners in the initiative will continue with an ongoing dialogue for the next year to explore more opportunities for making a difference towards this initiative.
Reckitt Benckiser (RB) has made a commitment to invest a sum of Rs. 100 crores towards this initiative across the next 5 years. The program aims to spread awareness around the importance of hygiene and sanitations to millions across the country. Through the partnership, RB aims to combine the on-ground expertise and vast presence of NDTV Network, with the massive reach of Facebook through online and mobile to address one of the most critical challenges faced by our country. NGO partners such as CAF India will bring on-board their implementation expertise to execute the programs and the campaign will be supported by the Sulabh International & WaterAid as knowledge partners.
Amitabh Bachchan: This is not going to happen in a hurry. It took us eight years of sustained effort to wipe out Polio from this country. I am committed to this cause for the long term.
Prasoon Joshi, Chairman, Asia Pacific and CEO & Chief Creative Officer, McCann Worldgroup India: Many such initiatives are required and Sanitation has to be a long term commitment.
Amitabh Bachchan in reply to a question that India has made it to Mars but has no toilets: We need to do both. We need to compete with the world and so Mission like Mangalyaan are important, just as it is important to work on providing sanitation to our people.
Dr Harsh Vardhan, Minister of Health and Family Welfare: The biggest challenge will be to fight the thought process that Sanitation is something that is the sole responsibility of the Government. It is a joint responsibility where citizens have a huge role to play. Hygiene needs to start from individual homes.
Avijeet Kumar, Director, CAF India: In terms of sanitation, we have to access the need of the community, involve them and then get down to implementation.
Dr Bindeshwar Pathak, Founder, Sulabh International: I am glad to see Government making Sanitation a priority issue and emphasising its importance.
Melinda Gates: We absolutely want to be involved in sanitation. In fact, one of the things that Gates foundation hosted in the last year is something called a "Toilet-Fare" in India. And it's to show the incredible innovations that are coming along in toilets, many of those are home grown from Indian scientists so we can get a less expensive toilet out there. I think the Indian government is going to be able to scale that faster, so we are used to working on those innovations but they should come out in the next couple of years.
Melinda Gates: You have to work on Sanitation. It's one of those issues that Bill and I call an upstream issue...which is if you can get people access to both clean water and sanitation, you can change their nutritional outcomes. Also sanitation is critical because if you have the right toilets in the right locations which are often schools, in addition you can keep more girls in school...so for those reasons is more critical.
WaterAid India is happy to be partnering with @ndtv for the Dettol NTDV Banega Swachh India campaign that has been just launched in Mumbai.
- WaterAidIndia (@WaterAidIndia) September 25, 2014 Nitish Kapoor, General Manager, RB India: We want to educate people, want to make a difference and bring about a change. This is a programme that goes beyond the Rs.100 crores corpus allocated to the project.
Campaign Ambassador, Amitabh Bachchan: Out of the ten most polluted cities in the world, six are in India.
Kirthiga Reddy, Managing Director, Facebook India: Through Dettol - Banega Swachh India, Reckitt Benckiser (RB) is showing that the right combination of people and technology can lead to effective social solutions that tackle some of the largest and most difficult challenges we face in India. We are excited to join hands with RB and help this national initiative build a presence by reaching over 100 million people on Facebook across India by leveraging our strength in mobile - both smartphone and feature phone. Our collaborative efforts make this movement social, personal and relevant by inspiring people to action through powerful stories to keep India clean.
NDTV Group CEO, Vikram Chandra at the launch of the NDTV Dettol Banega Swachh India campaign.
As Dettol and NDTV embark on this unique journey to make India clean and hygienic, the legendary Amitabh Bachchan supports us as the campaign ambassador for Banega Swachh India.
NDTV and Dettol launch a nationwide campaign called Banega Swachh India.
Last year, the economic ramification of inadequate sanitation was evaluated at more than a whopping Rs. 4,75,000 crores.
Every 20 seconds, a child in India dies as a result of poor sanitation.
