Fintech startup Simpl on Sunday said that it witnessed a 40 per cent jump in consumer spending on its platform around the T20 World Cup Final.
India on Saturday defeated South Africa by 7 runs in a nail-biting final to clinch the ICC T20 World Cup at the Kensington Oval in Barbados.
"Indians' support and celebration at the country's triumph at the T20 World Cup 2024 was quite evident in their online spending patterns as well with nearly 40 per cent jump in quick commerce spends as against last year's 50-over World Cup final," said Nitya Sharma, Founder, and Chief Executive Officer, Simpl.
Nitya said that the spending "was consistent during the match with 8 pm to 11 pm witnessing the most daily spends on quick commerce."
Further, the highest spending on quick commerce stood "at Rs 16,410, with a single consumer undertaking 59 transactions".
The platform also witnessed a significant rise in orders placed under Rs 100 via Simpl on platforms including Zepto, Blinkit, Swiggy Instamart, and Porter, which rose by 35 per cent as against last year's final in November.
"This is a testament to the growing trend of consumers increasingly seeking instant checkout and fastest delivery to meet their immediate needs," Nitya said.
Founded in 2016, Simpl has around 26,000 merchants on its platform including Zomato, Makemytrip, Big Basket, 1MG, and Crocs.
Featured Video Of The Day
50 Killed, Dozen Injured In Latest Attack On Shia Muslims In Pakistan
Ex-India Star Serves Jasprit Bumrah Captaincy Warning: "Needs To Be Understood..." IPL 2025 Schedule: New Season To Begin Early, Report Says First Match On... India vs Australia 1st Test LIVE Streaming Border-Gavaskar Trophy: When And Where To Watch Amazon Employee Greets Friend At Wedding, Dies Of Cardiac Arrest "Speculative, Inaccurate": Canada Factchecks Own Media, Backtracks After India's Stinker Indian Student In US Accidentally Shoots Himself Dead While Celebrating Birthday Chimps Are Upping Their Tool Game. Why It Holds Relevance For Humans Nutritionist Reveals How High-AGEs Diets Are Fuelling Diabetes "This Is Worth...": Ex-Zomato Employee On Deepinder Goyal's Job Offer Track Latest News Live on NDTV.com and get news updates from India and around the world.