Stock Market News: Finance Minister Nirmala Sitharaman signals cuts in LTCG tax and STT as preparations for Union Budget 2027-28 get underway. Read full report here

October to December is when brands invest the most to be seen and when it is hardest to stand out. Every brand wants its Diwali film, every D2C brand wants its festive reel, and every platform is crowded with sale announcements, offers, launches and influencer collaborations. Hoopr estimates that India already sees 32,000 branded videos created every day, and the festive rush only adds to that.

In this environment, the question is no longer simply how much a brand spends on media. It is how effectively the creative earns attention, and increasingly, the answer lies in music, the often-underestimated element that makes festive content memorable, culturally relevant and unmistakably a brand's own. Music also works in a brand's favour through the way platforms distribute content. Algorithms favour popular audio, and content built on it sees about 65% more organic reach. For brands, that means the right track can take a festive campaign further than media spend alone, and give it a stronger cultural connect. 

Gurugram-based fragrance startup Bla Bli Blu has achieved an annual run rate (ARR) of Rs 250 crore and turned EBITDA positive barely a year after its launch.

The company, which started in July 2025, reported an ARR of Rs 100 crore just six months ago, according to a Bla Bli Blu statement.

Its founding team – Rajat Khullar, Durgesh Agarwal, and Kushal Aggarwal – launched Bla Bli Blu to address a glaring gap in India’s fragrance market: shoppers’ options were limited to buying indistinguishable mass-market perfumes or paying a steep premium for international labels.

Purvang Mashru, Lead Analyst, BitDelta India

Bitcoin recovered 1.5% to about $83,246 and Ethereum rose 2.2% to $2,503 on 14 October. BNB, Solana, XRP, Dogecoin, Cardano, Avalanche and Chainlink also advanced, while TRX slipped marginally. The rebound was broad, but it has not erased the 13 October sell-off.

Cardano led with a 2.8% gain, while Solana and Chainlink added 2.7%. The top ten cryptocurrencies by market cap remained below their 12 October morning prices. Cardano and Avalanche were still more than 5% lower, showing how much ground higher-risk they have yet to recover.

Buyers retained more of the advance. Bitcoin and Ethereum finished above the midpoints of their daily ranges, but Bitcoin retreated from $84,070. That leaves the recovery facing visible selling near $84,000 rather than a confirmed breakout.

International conditions offered some relief on 13 October as the dollar eased 0.34% and the US 10-year yield fell to 5.22%, despite weaker technology shares.

Institutional demand remains a constraint. The completed 12 October US session recorded combined Bitcoin and Ether fund outflows of $150.8 million.

Bitcoin major support is near $81,951, with resistance at $84,070. Ethereum is resisting above $2,535 lUS inflation data at 6:00 PM IST on 14 October is the next test.

Pranay Aggarwal, Director & CEO, Stoxkart

Alongside market returns, risk appetite, transaction costs and economic fundamentals. While India's LTCG tax framework may affect post-tax returns and investor sentiment, comparisons with global markets need to account for differences in holding periods, exemptions and overall tax structures.

Abolishing LTCG tax could improve post-tax returns for eligible investors and potentially encourage longer-term equity participation. However, the extent of any increase in retail investment or foreign inflows would depend on broader market conditions, valuations and global liquidity. The government would also need to assess the potential revenue implications against any indirect economic benefits.

The extended curbs added to steps taken over the weekend, including a special window for oil firms to meet their dollar demand. Read full report here

Apple HomeView seeks to get around all this by essentially being an extension of the iPhone. Read full report here

Earlier, Noel Tata and Neville Tata filed caveats in Mumbai City Civil Court. They have now extended the legal precaution to the Bombay High Court. Read full report here

Waiting for a better exchange rate could save money, but it could also leave parents exposed to a more expensive rupee if market moves against them. Read full report here

Stock Market News: SIPs touched a record Rs 32,490 crore in September 2026. Contributions rose 10.7% from Rs 29,361 crore in September last year. Read full report here

Riya Sehgal, Research Analyst, Delta Exchange 

Crypto markets remain volatile after another sharp sell-off, with Bitcoin recovering from below $81,000 to around $83,700. The decline triggered roughly $774 million in liquidations, mostly long positions, alongside weakness in Asian equities and macro uncertainty. Elevated oil prices and geopolitical risks are also keeping inflation and Treasury yields in focus ahead of today's U.S. CPI release.
Institutional flows improved, with preliminary data showing around $110 million of net inflows into U.S. spot Bitcoin ETFs and $25 million into Ethereum ETFs on October 13. However, one positive session does not signal a broader reversal, particularly for Ethereum, where flows remain weak.
Technically, Bitcoin has reclaimed its key 4-hour EMA cluster around $83,200-$83,400. Holding this zone keeps the recovery intact. A break above $84,000-$84,300 could push BTC toward $85,000 and then $86,000-$86,700. Below $82,000, $81,000 becomes the key support.
Ethereum remains weaker near $2,500 and below its 50, 100 and 200-period EMAs. ETH needs to reclaim $2,545-$2,580, while $2,400-$2,440 remains key support.
For now, we see this as a relief recovery, not a confirmed trend reversal. Today's U.S. CPI print could determine whether the rebound extends or BTC retests support.

Real Yields Set the Pace

"Since August 31, the 10-year US Treasury yield has risen 47bp to 5.22%, with 43bp of that increase coming from higher real yields, compared with just 4bp from inflation expectations. Real yields reached 2.95% on October 5, their highest since November 2008. Yet, equities have continued to advance, with the S&P 500 gaining 3.3% since the September 16 rate hike, led by semiconductors, which rose 10.6%. This resilience reflects a market where earnings growth has helped offset valuation pressures, with 12-month forward earnings per share for the S&P 500 up 37% year-on-year, against a 16% rise in the index. However, leadership remains narrow, with small caps and financials lagging even as the broader index approaches record highs.
A similar divergence is visible across digital asset markets. Since the September rate hike, Bitcoin has gained 9.3% and Ether 2.7%, while the median performance of 194 other tokens was up 21%, led by Layer 2, real-world asset and AI tokens, each of which recorded gains of around 29% or more. The broader takeaway is that higher real yields are putting pressure on market breadth, even as select segments continue to attract capital. On Binance, weekly equity inflows rose to US$169M in the week of October 5-9, the highest since early July, with semiconductor inflows nearly quadrupling to US$73M despite a 5% decline in the sector. Looking ahead, US inflation data, bank earnings guidance and movements in longer-term Treasury yields will be critical in determining whether current market leaders can sustain their outperformance, while Bitcoin's resilience will be tested if long-term yields rise further."
 

Avinash Shekhar, Co-Founder & CEO, Pi42

"Bitcoin is trading near the $83,000 mark after briefly crossing $84,000, as a sharp sell-off in Asian equities and broader macroeconomic uncertainty continue to weigh on market sentiment. The recent correction has been accompanied by over $800 million in crypto liquidations over the past 24 hours, indicating significant pressure on leveraged positions. Meanwhile, weakening institutional demand and outflows from Bitcoin ETFs suggest that investors are adopting a cautious approach despite signs of accumulation at lower price levels.

Rising US Treasury yields, which have crossed 5.3%, are adding further pressure as investors reassess their exposure to assets such as Bitcoin amid attractive returns from government bonds. Bitcoin currently faces immediate resistance around $84,000, while the $80,000 to $82,000 range remains a crucial support zone. A sustained recovery above $84,000 could strengthen buying momentum, while continued pressure from bond yields and global equities may keep prices volatile in the near term. Going forward, US inflation data, Federal Reserve policy expectations and institutional inflows will be key to determining Bitcoin's next directional move."

Hemang Gor, Senior Research Analyst -  Derivatives and Technical Research, Axis Direct

The Nifty 50 surged 358.60 points (1.60%) to 22,721.95 on Tuesday, its biggest rally in over two months. This surge was fuelled by the IMF's 7.0% FY27 India GDP upgrade, the Finance Minister's capital gains tax remarks, and strong HCL Tech results, which boosted the IT index by 5.2%. Wall Street ended near flat: where the S&P 500 finished essentially flat, the Dow shed 0.35% and Nasdaq slipped 0.15%, as a chip-stock sell-off led by Micron outweighed gains in Meta and Apple.
Asian markets are firm in early trade, with the Nikkei 225 up 0.6% near 68,200 and the Kospi up 1.3% near 6,104, rebounding from Tuesday's chip-led declines; Brent crude is above $106 while Gold holds near $4,154 and silver near $59. GIFT Nifty at 22,764 implies a negative open.

The market has officially entered an "Earnings Override" regime, while bias is neutral to rangebound, the undertone is cautious below 23,000. Immediate support is 22,500; a break would expose 22,200.

Vikram Subburaj, CEO, Giottus.com

Gold and silver futures are under pressure in India, with silver seeing a sharper correction. MCX December gold futures were quoted at 1,48,274 per 10 grams, down 0.85% from the previous close of Rs 1,49,543. December silver futures stood at Rs 2,18,850 per kg, down 1.81% from the previous close of Rs 2,22,877. These early quotes indicate continued selling pressure across both metals.

Gold has slipped below Rs 1.50 lakh per 10 grams, a level that had been important for near-term sentiment. It needs to reclaim this mark to stabilise. Silver has fallen below Rs 2.20 lakh per kg and is showing greater weakness. Its next important test is whether it can hold the Rs 2.18-2.19 lakh zone.

The international backdrop remains challenging. Spot gold fell 0.3% to $4,157.90 an ounce on Tuesday, while US December gold futures settled 0.3% lower at $4,177.30. A firm US dollar has weighed on bullion. Investors are also waiting for US inflation data and comments from Federal Reserve Chair Kevin Warsh for clearer signals on the interest-rate outlook.

For Indian investors, currency movements will be another important factor. A weaker rupee can cushion domestic bullion prices against international declines, while rupee appreciation can amplify the impact of falling global prices.

Gold needs sustained buying above Rs 1.50 lakh to improve its near-term outlook. Silver needs to recover above Rs 2.22 lakh to signal a meaningful improvement. Until these levels are reclaimed, the bias remains cautious. Investors should watch the dollar, US yields and fresh inflation data before treating any rebound as a trend reversal.

Daily Quote from Mudrex
Bitcoin is trading near $83,000 after testing resistance at $84,000, showing resilience despite broader market weakness. South Korea's Kospi fell around 5% on AI valuation concerns, while the dollar index climbed to 102.57. US spot Bitcoin ETFs recorded $65 million in outflows, reflecting mixed institutional demand. On-chain data shows BTC has held support near $81,500, the average cost basis for US ETF investors, with large holders resuming accumulation after more than a year of selling. Corporate buying continues, with Strive adding 3,311 BTC to reach 32,773 BTC. Support remains at $81,500, while resistance stands at $84,500 said Prateek Gupta, Head of Business, Mudrex

Daily Quote from CoinSwitch
BTC briefly reclaimed $84K due volatility in Asian equities, as concerns over AI valuations and semiconductor competition influenced broader market sentiment. BTC continues to consolidate, with $80K-$82K providing a key support zone and $84K-$87K emerging as the next resistance range. Meanwhile, declining Bitcoin exchange reserves and positive spot ETF flows on select days indicate continued investor interest and provide a constructive backdrop for potential recovery. Looking ahead, upcoming U.S. inflation data, Treasury yield movements and technology earnings will be key catalysts, while stabilization in global equities could support renewed momentum across crypto markets said CoinSwitch Markets Desk

Vikram Subburaj, CEO, Giottus.com

Bitcoin is trading near $81,900 as investors remain cautious amid uneven institutional demand and uncertainty over US monetary policy. US spot Bitcoin ETFs recorded heavy outflows earlier this month, with withdrawals of $484.9 million on October 7 and $244.1 million on October 8. Although flows have since stabilised, demand remains fragile. Elevated oil prices and expectations around the Federal Reserve's next rate decision are adding to market uncertainty. US inflation data due today could influence the outlook for interest rates and risk assets.

Large-cap altcoins have also faced pressure, reflecting weaker risk appetite across the market. Bitcoin's 81,300-82,000 support zone is important. A sustained break below it could expose the $80,000 level.

Our advice: Investors should avoid chasing short-term rebounds. Staggered buying, disciplined position sizing and monitoring ETF flows and US inflation data can help manage volatility. Wait for clearer price direction before taking larger positions.

Akshat Siddhant, Lead quant analyst, Mudrex

Gold is holding near $4,160/oz after retreating from $4,180, with investors awaiting US inflation data amid an 88% market-implied chance of a December Fed hike. Silver has slipped to around $59/oz after two sessions of losses. WTI is approaching $95/barrel as Houthi missile attacks on Saudi Arabia, including Aramco's headquarters, and further Iranian strikes on tankers in the Strait of Hormuz heighten supply concerns. Goldman Sachs cautions that additional Russian diesel supplies may do little to bring fuel prices down. The rupee strengthened 42 paise to Rs 95.36/$, marking a third consecutive gain, supported by RBI measures.

At the close on Tuesday (October 14), the total market cap of all BSE Sensex companies stood at Rs 4,70,03,151.

Stock Market News: SIPs touched a record Rs 32,490 crore in September 2026. Contributions rose 10.7% from Rs 29,361 crore in September last year. Read full report here

Nischal Shetty, Founder, WazirX

"Global growth is projected at 3.1% for 2026, while inflation remains elevated at 4.7%, supporting economic activity but limiting rapid monetary easing. US Treasury yields eased toward 5.22%, improving crypto liquidity, while expectations of an October Fed pause reduced immediate tightening pressure. However, the dollar remained near an 18-month high and AI-linked equities declined sharply, keeping investor confidence cautious. Overall, lower yields support Bitcoin and Ethereum, but 
persistent inflation and dollar strength may keep broader participation selective in coming sessions.

Bitcoin trades near $83,326 with a positive daily bias, supported by strong moving averages and neutral RSI. Support sits at $83,000-$83,250, while $83,700-$83,900 forms resistance. Holding support could preserve momentum. BTC Futures traders should treat a breakout as stronger if rising volume and open interest accompany a balanced funding profile.

Ethereum is rebuilding momentum near $2,505 after reclaiming its 50-day exponential average. The $2,470-$2,500 region provides a base, while $2,535-$2,570 is the first hurdle before $2,600. Remaining above $2,500 would strengthen the recovery, whereas losing it could return ETH to consolidation.

INJ trades near $8.14 with all major daily moving averages favoring buyers and RSI around 60, indicating healthy momentum. Support lies around $7.95-$8.00, followed by $7.55-$7.70. Sustained activity above $8.20 could extend strength, while holding support keeps the structure constructive.

Asian equities were broadly positive, led by the Sensex's 1.54% gain, while the Nikkei, KOSPI and Singapore also advanced; the Hang Seng fell 0.40%. US markets eased modestly, with the Dow down 0.35% and Nasdaq off 0.15%, while the VIX remained contained at 15.27. Gold was nearly flat and oil rose 1.09%. Regional strength and limited US volatility support crypto participation, although higher energy prices may keep broader buying selective during the current trading session.

U.S. spot Bitcoin ETFs recorded $65.4 million in daily net outflows, entirely from BlackRock's IBIT, while Ethereum ETFs lost $85.43 million, extending their withdrawal streak to ten sessions. Despite the redemptions, Bitcoin gained 0.31% to around $83,326 and Ether rose 0.40% to nearly $2,505, indicating that spot buyers absorbed institutional selling. ETF flows do not determine prices alone; derivatives positioning, short-covering, exchange liquidity and macro conditions can offset outflows or delay gains when strong institutional inflows return to the market."