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This Article is From Nov 02, 2015

Dr Reddy's Launches Pain Relief Spray in Indian Market

Dr Reddy's Launches Pain Relief Spray in Indian Market
New Delhi: Drug major Dr Reddy's Laboratories has launched a pain relief spray under 'Nise D Spray' as part of its plans to bolster presence in Indian over-the-counter (OTC) market.

The spray will be available across the country in two sizes -- pocket pack at Rs 99 and home pack for Rs 130 -- Dr Reddy's Laboratories said in a statement.

Dr Reddy's EVP and Head Branded Markets (India & Emerging countries) M V Ramana said: "Nise D Spray marks our entry into the new segment and further boosts our OTC portfolio."

Nise D spray offers quick and targeted pain killing, the company said.

Dr Reddy's said that as per A C Nielsen Retail Measurement Study MAT August 2015, the market for pain relief products in India is approximately Rs 1,700 crore.
 

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