NDTV-Dettol Banega Swachh India is a five-year 360-degree campaign aimed at spreading awareness about sanitation, empowering citizens with better hygiene and sanitation facilities across the country. The agenda of the cleanathon this year is to take a holistic approach to swachhta and ask people to implement #Mere10Guz for Swachh Zameen, Swachh Hawa and Swachh Pani.