This Article is From Sep 07, 2016

Over 1 Crore Hours Pledged At Cleanathon With Amitabh Bachchan

Highlights

  • During its second leg, Dettol-NDTV Banega Swachh India will focus on devising & implementing 'behaviour change communication models'. We are also building a first of its kind Hygiene Index which will measure various parameters of hygiene in a village/city/state to understand the progress that has been made and the scope of further improvement. We will be working together with the state & central government, NGOs & citizens to ensure maximum impact.
During its second leg, Dettol-NDTV Banega Swachh India will focus on devising & implementing 'behaviour change communication models'. We are also building a first of its kind Hygiene Index which will measure various parameters of hygiene in a village/city/state to understand the progress that has been made and the scope of further improvement. We will be working together with the state & central government, NGOs & citizens to ensure maximum impact.

Therefore the aim is 3-fold:
i. Focus on behavior change by taking a Hygiene Curriculum to schools
ii. Acquiring 'TIME' & 'COMMITMENT" pledges from people
iii. Measure impact through a first of its kind Hygiene Index

 
Hours Contributed
Pledge Your Time


Jan 17, 2016 21:04 (IST)
12-hour Banega Swachh India Cleanathon concludes with 1.16 crore hours pledged for clean-up drives across India this year.
 

Jan 17, 2016 20:58 (IST)
If we are not Swachh and hygienic then we will not be healthy says the U Mumba, Pro Kabaddi League team members during the Banega Swachh India Cleanathon.


Jan 17, 2016 20:54 (IST)
We have to create behaviour change so that toilets that are built are used as well: Rakesh Kapoor, CEO, RB PLC

Jan 17, 2016 20:45 (IST)
On behalf of BHEL family, we will target at least 1 lakh hours a year to #SwachhIndia cause: Atul Sobti, CMD, BHEL https://t.co/UzplgPzHZo
Jan 17, 2016 20:42 (IST)
We would like to pledge 1 lakh hours on behalf of the BHEL family: Atul Sobti, Chairman & MD, Bharat Heavy Electricals Ltd
 
Jan 17, 2016 20:39 (IST)
We want to build 25,000 toilets in the next 3 years, we are going to be hitting a run rate of 1000 toilets a month soon: Zarina Mehta, Managing Trustee of Swadesh Foundation

Jan 17, 2016 20:27 (IST)
Jan 17, 2016 20:26 (IST)
Jan 17, 2016 20:25 (IST)
Big B applauds Mika's performance at Cleanathon.


Jan 17, 2016 20:23 (IST)
'Main tera hero', sings Mika at Banega Swachh India Cleanathon

Jan 17, 2016 20:17 (IST)
Mika gets the crowd going with his energetic dance numbers.

Jan 17, 2016 20:16 (IST)
Proud to associate with #SwachhIndia campaign and commit 4,000 hours: Anuranjita Kumar, Chief Human Resources Officer, Citi South Asia
Jan 17, 2016 20:15 (IST)
Mika performs to a medley of his hit numbers.

Jan 17, 2016 20:13 (IST)
Singer @MikaSingh performs at @ndtv’s 12-hour Cleanathon #SwachhIndia https://t.co/DHV8SzEQ49
Jan 17, 2016 20:13 (IST)
Mika rocks the stage with 'Party tohbanti hain'


Jan 17, 2016 20:11 (IST)
Mika takes centre stage.
 
Jan 17, 2016 20:08 (IST)
We are proud to associate with this campaign and commit 4000 hours for the cause: Anuranjita Kumar, Chief Human Resources Officer, Citi, South Asia

Jan 17, 2016 20:07 (IST)
#SwachhIndia https://t.co/7IhV6sPt6Z
Jan 17, 2016 19:58 (IST)
Jan 17, 2016 19:58 (IST)
Uttarakhand Chief Minister Harish Rawat in talks with @SrBachchan at @ndtv’s 12-hour Cleanathon #SwachhIndia https://t.co/e7pV0Oj4tQ
Jan 17, 2016 19:58 (IST)
The floating population of religious tourists that come to our state every year is a bit difficult to regulate, we are making efforts to educate and spread awareness to maintain cleanliness and control plastics that make their way into our rivers : Harish Rawat, Chief Minister of Uttarakhand

Jan 17, 2016 19:50 (IST)
Mahindra and Mahindra Group pledge 80,000 hours for #SwachhIndia An hour to go, pledge here https://t.co/kNyDRPFhmO https://t.co/qK3G2i665J
Jan 17, 2016 19:46 (IST)
#SwachhIndia https://t.co/DJB8DM3Wci
Jan 17, 2016 19:44 (IST)
Singer Harshdeep Kaur says that cleanliness of inner self is also very important before she starts her performance with a prayer.

Jan 17, 2016 19:43 (IST)
#SwachhIndia: Singer Harshdeep Kaur performs at @ndtv’s 12-hour Cleanathon https://t.co/LcL0FuE8hU
Jan 17, 2016 19:41 (IST)
We pledge 80,000 hours on behalf of Mahindra and Mahindra Group: Rajeev Dubey, Group President - HR & Corporate Services, Mahindra & Mahindra Group


Jan 17, 2016 19:37 (IST)
Time is of essence, whatever needs to be done has to be done now: Suresh Raina, Cricketer and Swachh Ambassador of Uttar Pradesh.

Jan 17, 2016 19:17 (IST)
Jan 17, 2016 19:13 (IST)
You cannot discriminate against people who have been involved in manual scavenging or cleaning toilets, it is not a job of one community or section of society: Baba Ramdev, Founder of Patanjali Group of Institutions.

Jan 17, 2016 19:08 (IST)
Jan 17, 2016 18:59 (IST)
Jan 17, 2016 18:58 (IST)
We have to look at Swachh India as a large scale project oof which government is a part. Local bodies, NGOs and village communities. So it needs to a people's movement:  Raman Singh, Chief Minister of Chhattisgarh


Jan 17, 2016 18:57 (IST)
#SwachhIndia: We have reached 1.14 crore hours. Pledge your time towards #MyCleanIndia here: https://t.co/kNyDRPFhmO https://t.co/UKuyvT9WTv
Jan 17, 2016 18:50 (IST)
Jan 17, 2016 18:50 (IST)
Prasoon Joshi pledges 10,000 hours in a year for the Swachh India cause.

Jan 17, 2016 18:40 (IST)
Swachh India should be more than just a photo-op: Baba Ramdev, Founder of Patanjali Group of Institutions.

Jan 17, 2016 18:30 (IST)
Indian Ocean perform Swachh Anthem on the Cleanathon stage #SwachhIndia #MyCleanIndia https://t.co/Vefdn1YUXW
Jan 17, 2016 18:30 (IST)
Jan 17, 2016 18:27 (IST)
Jan 17, 2016 18:24 (IST)
Swachh Ambassador Baba Ramdev joins the Banega Swachh India Cleanathon.

Jan 17, 2016 18:19 (IST)
Prasoon Joshi who penned the lyrics of Swachh Anthem looks on as Indian Ocean performs during the Cleanathon.


Jan 17, 2016 18:15 (IST)
Indian Ocean perform the Swachh Anthem on the Cleanathon stage.


Jan 17, 2016 18:12 (IST)
Jan 17, 2016 18:11 (IST)
#SwachhIndia https://t.co/v1zg6ieq16
Jan 17, 2016 18:07 (IST)
Chef @SanjeevKapoor and his company pledge 2 lakh 40 thousand hours for #SwachhIndia https://t.co/4UbypGLZVx
Jan 17, 2016 18:01 (IST)
Jan 17, 2016 18:00 (IST)
Maharashtra Government's 1 lakh employees pledge 50 lakh hours in a year for clean up projects. This takes the total number of hours pledged during the 12-hour Cleanathon past the 1 crore landmark.


Jan 17, 2016 18:00 (IST)
50-lakh-hours pledged by Government of Maharashtra for #SwachhIndia! Pledge here: https://t.co/kNyDRPFhmO https://t.co/lMwBD9O0Yg
Jan 17, 2016 17:55 (IST)
‘Swacch Bharat Banega Crorepati,’ says @SrBachchan at @ndtv's 12-hour Cleanathon #SwachhIndia https://t.co/3Iilqn2yPx
Jan 17, 2016 17:52 (IST)
Swachhta begins at home and that is what we need to focus on: Sanjeev Kapoor, Chef and Entrepreneur


Jan 17, 2016 17:47 (IST)
Kerala is way ahead in terms of waste management compared to other parts of the country and is working towards waste minimisation. This is becoming a slow revolution in Kerala. We are moving towards self-sustainability: Experts talk about the success story of Kerala during the Banega Swachh Cleanathon.



Jan 17, 2016 17:41 (IST)
We have to do a lot more in remote areas of this country to spread the message of cleanliness. I come from Kashmir and even today people defecate in the open: Iqbal Khan, Actor.



Jan 17, 2016 17:37 (IST)
Swachh Warrior Abhishek who is cycling across India to spread awareness about sanitation and cleanliness.
Jan 17, 2016 17:32 (IST)

Jan 17, 2016 17:10 (IST)
The poor working conditions and prejudice that people who keep our cities clean face is a matter of shame and unacceptable, discuss the panel during Cleanathon.

Jan 17, 2016 16:55 (IST)
Jan 17, 2016 16:53 (IST)
Seema Sirohi lost her 22 year old son when he was exposed to toxic gases while cleaning the sewage pipe, highlighting the plight of sewage workers who work under very difficult conditions and without even basic facilities like masks.


 


 
Jan 17, 2016 16:49 (IST)
#SwachhIndia https://t.co/whAT4AzRZR
Jan 17, 2016 16:48 (IST)
#SwachhIndia https://t.co/7oxllmAjsV
Jan 17, 2016 16:45 (IST)
Kaun Banega Swachh-pati: It was Bachchan vs Bachchan right here on the Cleanathon stage.

Jan 17, 2016 16:43 (IST)
#SwachhIndia: @vikramchandra’s selfie with @SrBachchan and Jaya Bachchan at @ndtv's 12-hour Cleanathon. https://t.co/Gejeh0C8a7
Jan 17, 2016 16:42 (IST)
Jan 17, 2016 16:35 (IST)
Ahmedabad's Manjula Vaghela pledges 12 lakh hours in a year for #SwachhIndia. You too can: https://t.co/O7VzCCKEhX https://t.co/fg8hlmJSqM
Jan 17, 2016 16:29 (IST)
Manjula Vaghela and her group of 500 women from  Swasthiya Mahila Seva Kendra pledge 12 lakh hours in a year for #SwachhIndia. This takes the total count of hours pledged during the 12-hour telethon past the 60 lakh mark.

 


Jan 17, 2016 16:24 (IST)
By 2019, we aim to build toilets in every household in Madhya Pradesh: Chief Minister @ChouhanShivraj #SwachhIndia https://t.co/3xF83TBZ0J
Jan 17, 2016 16:20 (IST)
Jan 17, 2016 16:16 (IST)
By 2019, we aim to build toilets in every household in Madhya Pradesh: Shivraj Singh Chouhan, Chief Minister of Madhya Pradesh



Jan 17, 2016 16:12 (IST)
Vinod Kapri is the Director of the National Award winning film on social Issue - Can't Take This Shit Anymore that focussed on the issue of how a woman was struggling due to lack of access to a toilet. This is a struggle that hundreds of women face everyday, the lack of privacy to relieve themselves, defecate or take a bath.


Jan 17, 2016 16:01 (IST)
Jan 17, 2016 16:00 (IST)
We not only need to teach the children about Swachhta, but also their parents, we cannot leave them out: Jaya Bachchan during the Banega Swachh India Cleanathon.


Jan 17, 2016 15:58 (IST)
Jaya Bachchan joins the 12-hour Cleanathon as the hours pledged for #SwachhIndia nears the 50 lakh hours mark.

Jan 17, 2016 15:51 (IST)
Sandeep Bhawan, Chairman, Macquarie, has pledged 1,000 hours towards a cleaner India.
Jan 17, 2016 15:46 (IST)
Aadar Poonawalla commits 10,000-15,000 hours towards #SwachhIndia on behalf of Serum Institute of India.
Jan 17, 2016 15:42 (IST)
Jan 17, 2016 15:41 (IST)
Sanjana hails from Nandini village near Bhopal in Madhya Pradesh. She has succeeded in making her village open-defecation free. She and four other members of her community have been going door-to-door to raise awareness about the importance of cleanliness. They've raised the sanitation standards in 12 villages in Bhopal so far.
Jan 17, 2016 15:38 (IST)
Sanjana belongs to the eunuch or kinnar community that makes its living by singing and dancing on auspicious occasions. She decided that she would use the skills and talents of her community to raise awareness about swachhta.


Jan 17, 2016 15:34 (IST)
"In a little over six-months, we recently succeeded in making Muthavakuntlapalli of Kanaganipalli mandal in Andhra Pradesh a self-sustaining village", says Bollywood actor Vivek Oberoi, adding that the village is now open-defection free, has its own trash management system and LED lightings.


Jan 17, 2016 15:29 (IST)
Adar Poonawalla, CEO and Executive Director of Serum Institute of India, talks about what his organisation is doing to clean up the streets. "Corporates will have to invest their time and funds to make India clean", he adds. Amitabh Bachchan applauds this initiative as it reduces the burden on the governement.

Jan 17, 2016 15:25 (IST)
Jan 17, 2016 15:16 (IST)
In Pics: Celebrities Campaign for a Swachh Bharat on NDTV Cleanathon


Jan 17, 2016 14:59 (IST)
Celebrated musician and one of the Swachh Ambassadors, Kailash Kher, takes to the stage to support the cause with an enchanting performance.

Jan 17, 2016 14:57 (IST)
Jan 17, 2016 14:50 (IST)
Maharashtra Chief Minister Devendra Fadnavis highlights the dichotomy that faces India, where on one hand we claim to be a global power and still face immense challenge in controlling widespread open defecation. 

Jan 17, 2016 14:42 (IST)
Pledge your time here.
Jan 17, 2016 14:36 (IST)
Jan 17, 2016 14:23 (IST)
Vijay Shekhar, the CEO of Paytm, commits 1,000 hours to #CleanIndia on behalf of the organisation.

Jan 17, 2016 14:21 (IST)
Jan 17, 2016 14:15 (IST)
Shashi Sinha, CEO, IPG, commits 1,000 hours to the cause of cleanliness.
Jan 17, 2016 14:12 (IST)
Jan 17, 2016 14:10 (IST)
Tourism Minister Mahesh Sharma opens up about how tourists can be discouraged from littering and encouraged to take more responsibility for maintaining cleanliness. "From launching a mobile app that captures filth for us to take action, to protecting monuments, the Tourism Ministry is doing everything it can to make India more hospitable", he says.

Jan 17, 2016 13:53 (IST)
Mridula Sinha, Governor of Goa, was endorsed by Prime Minister Narendra Modi as one of the Swachh ambassadors. "Hygienic habits inculcated at a young age become a part of the routine. Schoolchildren must be educated about cleanliness", she says.

Jan 17, 2016 13:49 (IST)
Jan 17, 2016 13:45 (IST)
The panel elaborates on the Swachhta Curriculum developed as part of the Dettol-NDTV Banega Swachh India campaign to inculcate hygienic habits in our schoolchildren. From hand-washing, to how to bathe, to how to eat, the programme is a step-by-step guide for children.

Jan 17, 2016 13:34 (IST)
Deepak Kalra, Founder and CEO of Makemytrip.com pledges an entire day towards #MyCleanIndia. On behalf of the company, he commits 5,000 hours to the cause.

Jan 17, 2016 13:31 (IST)
"Change (in our attitudes) needs to come from within us", says Parineeti Chopra on how #SwachhIndia can be achieved.
Watch: Actor Parineeti Chopra Supports the 12-Hour Cleanathon

Jan 17, 2016 13:29 (IST)
Bollywood actor Parineeti Chopra, TV personality Cyrus Broacha join Vikram Chandra and Amitabh Bachchan on the stage.
Jan 17, 2016 13:25 (IST)
E-waste is a major challenge to #SwachhIndia, says Ravi Aggarwal, Director at Toxics Link. Watch: Waste Management Need of the Hour

Jan 17, 2016 13:23 (IST)
Mohammed Sabir, MD of Green E-Waste Recyclers, talks about the hazardous consequences of improper disposal of medical and electronic waste.

Jan 17, 2016 13:07 (IST)
Ratish Nanda, CEO of Aga Khan Trust, and Dr Anand Rai, President of India Rising, stress on the need for the civil society to make efforts and join the government in cleaning the country.

Jan 17, 2016 13:01 (IST)
On the stage now is the team of Tarak Mehta ka Oolta Chasma which has been instrumental in encouraging people to inculcate clean, hygienic habits. "We must think of our neighbourhood as an extension of our own homes. It's the only way to ensure cleanliness", they echo.


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