During its second leg, Dettol-NDTV Banega Swachh India will focus on devising & implementing 'behaviour change communication models'. We are also building a first of its kind Hygiene Index which will measure various parameters of hygiene in a village/city/state to understand the progress that has been made and the scope of further improvement. We will be working together with the state & central government, NGOs & citizens to ensure maximum impact.
Therefore the aim is 3-fold:
i. Focus on behavior change by taking a Hygiene Curriculum to schools
ii. Acquiring 'TIME' & 'COMMITMENT" pledges from people
iii. Measure impact through a first of its kind Hygiene Index
This Article is From Sep 07, 2016
Over 1 Crore Hours Pledged At Cleanathon With Amitabh Bachchan
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Updated : September 07, 2016 12:14 pm IST
Highlights
- During its second leg, Dettol-NDTV Banega Swachh India will focus on devising & implementing 'behaviour change communication models'. We are also building a first of its kind Hygiene Index which will measure various parameters of hygiene in a village/city/state to understand the progress that has been made and the scope of further improvement. We will be working together with the state & central government, NGOs & citizens to ensure maximum impact.
Jan 17, 2016 21:04 (IST)
12-hour Banega Swachh India Cleanathon concludes with 1.16 crore hours pledged for clean-up drives across India this year.
Jan 17, 2016 20:58 (IST)
If we are not Swachh and hygienic then we will not be healthy says the U Mumba, Pro Kabaddi League team members during the Banega Swachh India Cleanathon.
Jan 17, 2016 20:54 (IST)
We have to create behaviour change so that toilets that are built are used as well: Rakesh Kapoor, CEO, RB PLC
Jan 17, 2016 20:45 (IST)
On behalf of BHEL family, we will target at least 1 lakh hours a year to #SwachhIndia cause: Atul Sobti, CMD, BHEL https://t.co/UzplgPzHZo
Jan 17, 2016 20:42 (IST)
We would like to pledge 1 lakh hours on behalf of the BHEL family: Atul Sobti, Chairman & MD, Bharat Heavy Electricals Ltd
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Jan 17, 2016 20:39 (IST)
We want to build 25,000 toilets in the next 3 years, we are going to be hitting a run rate of 1000 toilets a month soon: Zarina Mehta, Managing Trustee of Swadesh Foundation
Jan 17, 2016 20:27 (IST)
Jan 17, 2016 20:26 (IST)
Jan 17, 2016 20:25 (IST)
Big B applauds Mika's performance at Cleanathon.
Jan 17, 2016 20:23 (IST)
'Main tera hero', sings Mika at Banega Swachh India Cleanathon
Jan 17, 2016 20:17 (IST)
Mika gets the crowd going with his energetic dance numbers.
Jan 17, 2016 20:16 (IST)
Proud to associate with #SwachhIndia campaign and commit 4,000 hours: Anuranjita Kumar, Chief Human Resources Officer, Citi South Asia
Jan 17, 2016 20:15 (IST)
Mika performs to a medley of his hit numbers.
Jan 17, 2016 20:13 (IST)
Singer @MikaSingh performs at @ndtv’s 12-hour Cleanathon #SwachhIndia https://t.co/DHV8SzEQ49
Jan 17, 2016 20:13 (IST)
Mika rocks the stage with 'Party tohbanti hain'
Jan 17, 2016 20:11 (IST)
Mika takes centre stage.
Jan 17, 2016 20:08 (IST)
We are proud to associate with this campaign and commit 4000 hours for the cause: Anuranjita Kumar, Chief Human Resources Officer, Citi, South Asia
Jan 17, 2016 20:07 (IST)
#SwachhIndia https://t.co/7IhV6sPt6Z
Jan 17, 2016 19:58 (IST)
Jan 17, 2016 19:58 (IST)
Uttarakhand Chief Minister Harish Rawat in talks with @SrBachchan at @ndtv’s 12-hour Cleanathon#SwachhIndia https://t.co/e7pV0Oj4tQ
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