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This Article is From Mar 01, 2021

Highlights Of NDTV-UNICEF #Reimagine Telethon: An Initiative To Protect Most Vulnerable Children Affected By COVID-19

New Delhi Television Limited (NDTV), in collaboration with UNICEF has initiated a fundraiser for children. The main aim of #Reimagine special telethon is to help the most vulnerable children affected by the COVID-19 crisis.

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Campaigns Posted by Aishwarya Upadhaya

Updated : March 01, 2021 12:30 pm IST

Children are the forgotten victims of the pandemic. COVID has severely affected not just children's health but has caused many of them to drop out of school. Family incomes are badly hit and so is children's nutrition and health including timely immunisation. With lockdowns being relaxed, things will improve but will not get back to normal for a very long time – during which time lives, educations and futures will be lost. Help us protect our most vulnerable children. The pandemic has shown that every child is at risk. Let's reimagine our children's future. Join NDTV and UNICEF's special campaign, 'Reimagine Our Children's Future.'

The campaign aims to help protect the most vulnerable children affected by the COVID-19 crisis. Without immediate funding and key lifesaving interventions like health care, nutrition, and immunization, an additional 1,600 children could die in India everyday over the next six months as the COVID-19 pandemic continues to weaken health systems and disrupt routine services. Without our interventions and investments – of ideas, resources and heart - these children will have no future. It is in our hands to ensure that these forgotten victims of a catastrophic global crisis are given a future.

Here are the Highlights of the #Reimagine Telethon:

Nov 22, 2020 23:08 (IST)

We leave you with the song and its message, 'It's time to wake up'

Nov 22, 2020 23:02 (IST)

Thank you donors: At the end of the 2-hour #Reimagine Telethon over Rs 1 crore collected. To continue to support the click here and donate.

Nov 22, 2020 22:59 (IST)

Anjana Padmanabhan, Singer who won Indian Idol Junior in 2013 joins the #Reimagine telethon and talks about her experience of singing the song, 'Wake up time ho gaya ab hamare sapno ka' composed by Ricky Kej

Nov 22, 2020 22:55 (IST)

Ricky Kej, Grammy wining composer on the #Reimagine telethon, he composed a special song for UNICEF that says it is time to wake up

Among all the problems we are facing on our planet, children's rights are basic. Even the present belongs to children and not just the future.

Nov 22, 2020 22:47 (IST)

Riya, who made handwashing stations in her village joins the #Reimagine telethon

Earlier there were no resources and people would forget to wash hands. Now the handwashing station is outside the house so people first wash hands and then only step inside their house.

During the pandemic we were unable to go out. we would talk to friends over calls and made this station. Around 200-250 stations have been made. I made it here, my friend made it in their village

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Nov 22, 2020 22:46 (IST)

Riya, a young girl from the village of Nogava in Madhya Pradesh has set up Handwashing stations in her village

Nov 22, 2020 22:42 (IST)

We need support to prevent malnutrition through diets, services & information, where families play a role. Second, where prevention fails, treatment needs to be ensured by the government. And finally, marketing of unhealthy foods needs strict vigilance so that the food environment is conducive for good health and healthy lifestyle: Vani Sethi, Nutrition Specialist, UNICEF India

Three things need to be done. First, we need to prevent all forms of malnutrition through information access for ensuring good quality diets, nutrition services for children, the older siblings and their families, in their homes and in the communities nearby.

Second, when prevention fails treatment has to be ensured and mothers and children who are suffering from acute forms of malnutrition and severe forms of anemia need help close by. They cannot travel miles and miles to health facilities, which are already overcrowded and are responding to a health crisis to take care of the nutrition crisis. They need treatment in their vicinity.

And third and most important - all marketing of breastmilk substitutes, unhealthy nutrient poor quality foods needs to be tightened up. So strict vigilance and proactive role by the food business industry.

Nov 22, 2020 22:38 (IST)

Because of the COVID-19 pandemic and subsequent lockdown, schools were for shut in order to contain the transmission of the disease. However, this has affected 286 million learners many of whom may never be able to return to schools. The pandemic has also exposed the vast digital divide in the country. Only one in four children have access to digital devices and the internet. The children of scheduled tribes and scheduled caste communities have been among the worst affected by this learning crisis. Many of them were first-generation school goers. But here is a story of the school coming to the children's homes - thanks to the Odisha government, with support from UNICEF.

Nov 22, 2020 22:35 (IST)

Priya Nair, Executive Director, Beauty & Personal Care, Hindustan Unilever Limited on #Reimagine telethon:

HUL was one of the first organizations that announced a hundred crore fund towards helping the nation fight the Coronavirus. And we did this in March of 2020. And we took a range of measures, the most important being that as the biggest soap manufacturer in the country, we really took the opportunity to donate almost two crore soaps to the vulnerable and more needy sections of our society. We partnered with UNICEF to actually distribute these soaps in over 18 states and support these vulnerable sections of the population to fight the pandemic. These soaps have reached the most remote parts of our country. Be it, you know, in the far Northeast of our country, or in tribal areas of central India, or the slums of our urban centers.

I think the second is really is between UNICEF and us, we developed a national mass media communication campaign, which was called 'Virus Ki Kadi Todo'. And this behavior change campaign really aimed to educate consumers about washing hands, what is the importance at that moment during the lockdown of staying at home, or to contribute generously towards the challenge of COVID, and the issues that many of our migrants were having across the country. This campaign reached almost 600 million people and actually had very strong results.

So, you know, we really are very delighted with our partnership with UNICEF over the years. They are our strategic partner in our initiatives to protect and safeguard the needs of children. We have announced an additional commitment of a million dollars towards these initiatives in wash, health, hygiene with UNICEF. And really our focus between HUL and UNICEF is to ensure that we address these real pressing issues and really leave no one behind in this entire challenge that faces many of our children and help really create a brighter, better future for our children.

Nov 22, 2020 22:11 (IST)

India's immunisation programme is one the largest in the world, with vaccinations planned for more than 10 crore children and pregnant women every year. But the pandemic threatens to reverse hard-won progress in this area as there has been an alarming decline in the number of children receiving life saving vaccines because of the disruptions in the delivery of immunisation services. But it is a battle that people like Dole Singh have been fighting even before the pandemic hit.

Nov 22, 2020 22:04 (IST)

I think good nutrition is good life: Basanta Kumar Kar, Recipient, Global Nutrition Leadership Award

During the pandemic we have realised the nutrition is also like Personal Protective Equipment (PPE). During pandemic, nutrition disruption has happened. At anganwadis women would get ante-natal services, immunisation, vaccination and supplementary nutrition. Because of disruption there has been an effect on life and livelihood. Within that women and children are the hardest hit.

India has highest number of stunted children. 9.5 million children are severely malnourished who need to be referred to Nutrition Rehabilitation Centre but these have been impacted.

Nov 22, 2020 21:55 (IST)

Unfortunately when the pandemic hit, entire health services came to standstill. Frontline workers are backbone of the system and the got involved in COVID response system. Amidst this, immunisation services came to a standstill. The risk is when essential services stop, our children are at a risk of preventable diseases like diarrhoea, pneumonia. Until immunisatioln services get on track, we are able to vaccinate everyone, we have a dangerous situation: Neeraj Jain, India Country Director, PATH

Nov 22, 2020 21:51 (IST)

This is really a devastation and has caused devastating increase in acute malnutrition. Even before pandemic we had a pretty bad situation. This has made things worse: Dr Rajan Shankar, Director, Nutrition, TATA Trust

India has the infrastructure. There is not a single state where we have not seen progress. Somewhere it is slow and somewhere better. But with the nutrition infrastructure that the country has created and programmes and policies in place, why are we not making faster in terms of improvement? This is because of implementation failure. This was targetted by the POSHAN Abhiyaan. But unfortunately, COVID has pushed everything back.

Nov 22, 2020 21:45 (IST)

The pandemic has exposed huge disparities in the society. The scale of the problem is not just limited to one aspect of life. Disruptions to key services and increasing poverty pose the biggest threat to children: Sharmila Tagore, UNICEF Supporter & Actor

Nov 22, 2020 21:42 (IST)

We have seen physical, mental, social, and economic effects on all sections of society, but they've been particularly accentuated in their impact on children: Dr K Srinath Reddy, President, Public Health Foundation of India

We know that children can get infected, though often not very severe, but they can also carry infection to others. We know that as far as mental health is concerned, there can also be a significant impact because of social isolation, being unable to meet their peers and play with them. Then you are also seeing social ills like child marriages, child labor, then health services are also getting affected.

Immunization services are suffering, and we have seen sometimes immunization rates not being adequate. We see social services like mid-day meals in schools not being available, or there is inappropriate nutrition because the supply chains have broken down and you are only having ultra-processed food. And with low physical activity, you can also become obese in childhood. So, you can have malnutrition of both forms.

Nov 22, 2020 21:17 (IST)

We are dealing with something unique, and that immunizing children is not the same business about providing a new vaccine to a completely different group of people, which is largely going to be adults. So to some extent the delivery machine, or when, and how, and where the COVID vaccine will be offered and administered, will not necessarily crash and overlap with what is the immunization schedule for children: Luigi D’Aquino, Chief of Health, UNICEF India

Nov 22, 2020 21:10 (IST)

Vikas Srivastava, Managing Director, Johnson & Johnson India on #Reimagine telethon

Since 2008, we have partnered with Indian Academy of Pediatrics who address a critical concern in India, reducing infant mortality. And one of the leading causes of infant mortality is birth asphyxia, a condition where the newborn is deprived of oxygen at birth. Together we have developed this program called Neo-Natal Resuscitation, through which over 200,000 healthcare professionals have been trained. And it has led to ensuring that at every delivery, the attempt is to have one, at least one, healthcare worker trained in newborn care, and then resucitation so lives can be saved.

And together with this program and the other initiatives of the government, you've seen the reduction in infant mortality from 2008 to 2019, to half the levels that were there before. The other area program we've been doing since 2014, partnering with a leading NGO, is how do we provide health & education support to low income, pregnant women and new mothers. And we do this through their mobile phones, through free voice calls and free voice messages, which helps them to learn on topics of interest to them, which is feeding, hygiene, nutrition, and also keeping the appointments for the immunization and clinical appointments.

Nov 22, 2020 20:52 (IST)

The crisis of child protection is not new. India has been a global leader in child labour, child marriage and trafficking long before pandemic. Pandemic has exacerbated it: Atiya Bose, Executive Director, Aangan

Nov 22, 2020 20:48 (IST)

There are many concerns - education is primary. immunisation of children is another. You have issues of missing children, domestic violence, child marriages. There is no shortage of issues: Justice Madan Lokur, Former Judge, Supreme Court of India

There has to be continuous awareness programmes. Police has to be trained and educated on issues pertaining to children. Judiciary has to be trained and sensitised about rights of children. One thing is to know child labour is illegal, second is to tell people that it needs to stop. You have to go out of your way to stop it.

Nov 22, 2020 20:43 (IST)

We have been able to train more than 1,50,000 frontline child protection workers and service providers on COVID risk mitigation strategies and their roles in preventing violence, exploitation, and abuse of children: Tannistha Datta, Child Protection Specialist, UNICEF

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