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This Article is From Aug 23, 2020

Highlights of #SwadesBuildingLivelihoods Telethon: Building Livelihoods Of Over 15,000 Needy Households

#SwadesBuildingLivelihoods campaign aims to raise funds to build livelihoods of over 15,000 most needy households in rural Raigad and Nashik districts of Maharashtra.

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Campaigns Posted by Sonia Bhaskar

Updated : August 23, 2020 10:04 pm IST

New Delhi Television Limited (NDTV), in collaboration with Swades India, a non-profit organization has initiated a drive #SwadesBuildingLivelihoods to raise funds to build livelihoods of 15,000+ most needy households (tribal, migrant/daily-wage homes and others, poorest of poor families) in rural Raigad and Nashik districts of Maharashtra. The aim is to create self-sustaining communities as their capacities are built, inputs and market linkages strengthened to ensure that every household earns at least Rs. 2,00,000 per annum through a basket of programs - be it farm based, off-farm or non-farm interventions.

The current COVID-19 pandemic and associated slowdown has impacted livelihoods and resulted in inflow of over 90,000 people back to their villages in Raigad. Further, cyclone Nisarga left loss of property and livelihoods. The situation continues to be a double whammy for both residents and the reverse migrated families.

While as a first response, immediate relief with medical aid and grocery/daily essentials has been released, the parallel need now is for recovery, to overcome loss sustained and build their livelihoods.

Here are the Highlights of the #SwadesBuildingLivelihoods Telethon:

Aug 23, 2020 22:04 (IST)

Here are the best moments from the #SwadesBuildingLivelihoods telethon
Keep the donations coming for the cause: https://special.ndtv.com/swades-building-livelihoods-78/donate

Aug 23, 2020 22:01 (IST)

The way forward for Swades Foundation

Aug 23, 2020 21:58 (IST)

Thank you donors: Close to Rs 4 crore collected during the 2-hour #SwadesBuildingLivelihoods telethon
You can continue to donate for the cause of building livelihoods for the poorest people who need it the most. Donate now: https://special.ndtv.com/swades-building-livelihoods-78/donate

Aug 23, 2020 21:55 (IST)

Kaushik Shaparia, CEO (India), Deutsche Bank on their association with Swades Foundation

We have seen first hand, what is reverse migration. We have worked with Swades Foundation on drinking water and during COVID also what stood out for me was how Swades helped migrants stand on their feet. I feel very proud to get associated with NGOs like Swades. What swades is doing, concentrating in one location and doing a 360 degree approach is very impressive and eye-opening.

Aug 23, 2020 21:49 (IST)

Arun Nanda, Founder & Chairman, Mahindra Holidays & Resorts India Ltd & Member, Advisory Board, Swades Foundation on the #SwadesBuilidingLivelihoods telethon:

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Aug 23, 2020 21:47 (IST)

Harsh Mariwala, Founder & Chairman, Marico and Member, Advisory Board, Swades Foundation on the telethon

I have been on board of Swades Foundation for last 2 years and have been attending the meetings. I was bit skeptical initially and a bit unsure but after hearing them for over 2 years, I think they have adopted the approach of gaining the trust of the rural people. I think that trust has been won and that was the big step. They have looked at health, nutrition, water, sanitation and livelihood. These are all interconnected and that is very important. All I can say is that they have done wonderful work. They need support. They have mastered the system over the period of past three years.

Aug 23, 2020 21:41 (IST)

Amitabh Kant, CEO, NITI Aayog on why Swades Foundation models are important especially in times of crisis like the COVID-19 pandemic

Aug 23, 2020 21:39 (IST)

Jiji Mammen, Managing Director, NABFINS on the work done in Raigad, Maharashtra

NABFINS is a subsidiary of NABARD. It was previously known as NABARD Financial Services Limited. It's a microfinance institution engaged in providing micro credit to the the rural populous. We have so far supported more than 8 lakh families, 8 lakh members and 8 lakh families, with around Rs 7,000 crores plus of credit support. As part of the initiative of Swades Foundation in Raigad district, we had associated with them in supporting the livelihood activities of the rural poor, especially the tribal people in the seven blocks of Raigad district.

Basically to acquire productive assets like milch animals mainly. And also we supported for other kinds of animal husbandry activities like acquiring goats and sheep and those kind of things. So more than 2,500 families have been supported in these 7 blocks of Raigad district, mostly the tribal people. And we have extended around Rs 11 crore of credit to these tribal families for acquiring milch animals thereby getting the livelihood activities in place.

Aug 23, 2020 21:22 (IST)

Vikas Khanna, Chef, restaurateur, cookbook writer & humanitarian on #SwadesBuildingLivelihoods telethon

Aug 23, 2020 21:19 (IST)

I would like to donate Rs 10 lakh: Zia Mody, Corporate lawyer, Founder & Senior Partner, AZB & Partners & Member, Advisory Board, Swades Foundation

Trust, familiarity is very important. The people in the grassroot know the problems of their people. Very often people who come from the outside and don't get the real day to day problems. The people from that area will provide more practical solution. The entire Swades team is on the ground. The entire team is utilising every rupee of money. They don't waste any money. You can see the results and what the outcomes are.

Aug 23, 2020 21:08 (IST)

Mangesh Wange, CEO, Swades Foundation, explains how their programme impacts income of rural household

Skilling programme of Swades Foundation is such that it can help increase income of a family in 2-3 months. And in one year, a family can increase its income by Rs 1-2 lakh, after a youngster of the family get the skill training and is placed somewhere. We keep in touch with these trainees for 2 years, help them with soft skills and in setting up of their business. We have trained over 3000 people till now.

Aug 23, 2020 20:52 (IST)

In the rural economy we definitely need to go beyond just agriculture: Arundhati Bhattacharya, Former Chairperson, State Bank of India

Aug 23, 2020 20:49 (IST)

R Vimla, CEO, Maharashtra State Rural Livelihoods Mission (MSRLM) on the telethon:

Swades is very similar to us. We believe that the community should take care of itself. and we ultimately exit from it. With this partnership we will be able to reach out to more than 2 lakh household. With Swades I believe we are not ek aur ek - do (two), but ek aur ek - gyarah (11).

Aug 23, 2020 20:47 (IST)

A tech company donates Rs 2.5 crore to the #SwadesBuildingLivelihoods telethon. Donate Now.

Aug 23, 2020 20:43 (IST)

Let's not go back to old normal, let's use this opportunity to create a better world: Muhammad Yunus, Founder, Grameen Bank in Bangladesh, Nobel Laureate & Magsaysay Awardee

Aug 23, 2020 20:40 (IST)

Swades Foundation project has scaled up significantly in these three years. There is a way to show the people in the village that there is a way to move out of poverty: Perry Garfinkel, Journalist, author, NY Times contributor

Aug 23, 2020 20:37 (IST)

Women need to have a greater role in developmental process: Zarina Screwvala, Co-Founder, Swades Foundation

'Women manage poverty, they can also manage wealth' these are the lines that I heard six years ago from Dr Yunus and it is still in my heart. Women spend money on food, education and health. If we get women to manage wealth, then things will change. Women spend money differently than men.

Aug 23, 2020 20:33 (IST)

Dr R Mashelkar, Former DG, Council of Scientific & Industrial Research, & Member, Advisory Board, Swades Foundation on the telethon

Aug 23, 2020 20:28 (IST)

Health is not merely wealth, it is far more precious than wealth: Manika Batra, Rajiv Gandhi Khel Ratna Awardee, Table Tennis

We should all adopt a healthy lifestyle and while we take care of our own health, we must also preserve our sensitivity towards the under-privileged sections of our society. Any kind of crisis hits this section the hardest. If we are good to them, we are best to ourselves, I feel. For example, my sports centre where I train in Pune, has been training street children in TT for the last 3 years, which is I feel outstanding. Of course now the training is halted due to the lockdown. But if we all care for those underprivileged sections in our different ways, it actually helps us more than it helps them because it gives us joy, satisfaction when we help them. When we provide those basic needs to them.

Aug 23, 2020 20:19 (IST)

Nidhi Choudhary, District Collector, Raigad, on work done by Swades Foundation in the district:

Swades has been working in this district for the past many years. I remember when I was SDM here, even at that point of time, Swades used to work extensively for water conservation & sanitation activities. It has worked towards building toilets under the Swachh Bharat Abhiyan. And later Swades focused more on livelihood building in 7 blocks of Raigad district in which tribal population is mostly located. And off late, even during lockdown, as I mentioned we allowed civil society organisations to work towards livelihood promotion. And Swades was one of the good civil society organisations working in our district which worked towards the promotion of self help groups, dairy, skill building activities for tribals. And it has collaborated with us in COVID management also. Swades has basically given support through PPE kits and ventilators and other medical equipments for the frontline workers and also government hospitals.

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