Highlights Of Saluting The Covid Heroes Townhall With Amitabh Bachchan: An Initiative To Thank Covid Warriors For Their Selfless Service During The Pandemic

We have learnt a lot over the last 18 months and think about how we can get ready for it and we have broken it down into three parts. And the model that we are using for ourselves also applies to the communities that we are engaged with. This first one is to really prevent and slow things down- that comes through the behaviours for us, communicate the right behaviour so people learn, the other thing it to ensure that the products are available, but also that we partner with a variety of organisations like school, local comunities to ensure that people understand what the behaviours are that are needed in order to slow things down while we get things right with regard to vaccines and the antivirus that are being developed. The schools are the real place of focus for us in terms of how we navigate that. 

Unlike other global disaster that we have had like Tsunami and the Gujarat earthquake, the ongoing COVID-19 pandemic is not a one-time scene, because those disasters often come and create havoc, death and destruction and then leave us to at least pick-up the pieces and rebuild our lives. But this is just ongoing and it never seems to end. Every time we try to raise our heads, it knocks us down. So, indeed the experience of everybody, particularly of children, adolescents, teenagers, has been traumatic deeply, particularly for those who are in the forefront of facing it- whether it is through deaths and devastation in the family, or complete loss of livelihood, and so on. So, it is imperative that we try and look at it from different lenses. 

This ability to mitigate, not just the numbers but the impact, depends on a series of things - the number of people we have vaccinated; our ability to communicate the whole aspect and the importance of this COVID appropriate behaviour or the fact that the virus loves crowd like Dr Paul was saying. I think also we need to continue to look at the science behind the nature of the virus. Are there more genetic mutations? What are the variants? How do we have to be more careful about it? What do we do about individuals who have been vaccinated but now their immunity is coming down once again? Do you need a booster shot? What type of shot? And as the immunity of those who have been infected already, has that come down? So all these factors are complex but need to be continuously monitored and a combination of this scenario is really what will prepare us for the third wave in addition to of course the most important thing which is medical readiness. 

We have learned from the second wave that we cannot lower our guard ever. This virus is very smart, very mischievous. It comes in waves. We still have a long way to go and till the time we are protected hugely with vaccine coverage of a high order, we have to be even more vigilant, even beyond that there is a journey to be covered. 

We have been fighting this war, this invisible enemy for more than a year now and it's a global war. Whether the front is New York or back here at home in Amritsar or Mumbai, it's the same fight. And with all that we learned and I learned with my experience fighting in New York, if I weren't able to bring it back home to India, to my people at a time of crisis you know, it wouldn't have been worth it, so it was really a no brainer to come back since things got so bad here during the second wave.

Reckitt is the hygiene partner for COP26 to be held in Glasglow later in the year, where the world will converge to work out an effective way to attack the climate change challenges. Laxman Narasimhan, CEO, Reckitt said that the company will focus on highligting the impact  of biodiveristy and health, as one degree rise in temperature increases the lifespan of insects by six times, so at COP26 Reckitt aims to reinenforce the message that we have to take care of the climate because if we don't it is going to make us sicker.

I think that the one thing that's clear is vaccinations are hugely important. It is very important as well to really shore up the medical infrastructure. This is going to take time. In the time when that is happening, as we prepare for the third wave, it's crucial to get ready. Now one of the things that we have realised is that in this sort of intermediate phase, there is a lot of information that is very confusing and it's not just about the vaccines - which is effective, which is not; which antivirals correct or not correct.  One of things we did therefore, and this is a real gap in public health is we realised that we need to put some money behind in actually coming up with some of those answers and we set aside about 25 million dollars in partnership with Yale, Harvard, with Cambridge University here at The London School Of Hygiene And Tropical Medicine. Dr Guleria has been very involved with AIIMS in order to do research around how do you ensure we get ready around the science and behaviour and we understand what works and doesn't work so there can actually be you know, it's not an opinion, it's a fact.

Last year, the role of the brand we felt was education and obviously that was the right thing to do with handwashing, wearing a mask and keeping a social distance and that's what the brand tried to do, to educate as many people as possible through various campaigns that we did. I think, this year, when the second wave came and we knew obviously it will end someday, I think the role of the brand was to evolve to become much more than education because obviously people had been educated about the need for handwashing and mask and things like that. I think we took on the role of being this harbinger of hope and cheer in this gloom and doom that existed.