New Delhi:
Enjoy this ad for some stunning visuals. This is the new advertisement for Nissan's electric car, the Leaf. And in keeping with the green thought behind the vehicle, it evokes global warming.
This is the minute-long, wordless story of a polar bear that sets out on a long trek to thank someone who is trying to help keep its natural habitat intact.
The ad begins with shots of arctic ice melting and ends with the polar bear ambling over to the owner of a Leaf and hugging him.
It's the hug that has raised the hackles of naysayers, apart from the expected crying foul over a car company talking about the environment. It is dangerous to suggest that polar bears can be hugged, a critic has admonished.
The ad has been described as provocative and irreverent. Also variously cute, adorable and atrocious.
It is no doubt cleverly simplistic, and could well make an icon of the polar bear. The debate, meanwhile rages.
Worth a watch.
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