Two groups, armed with iron rods and sticks, brutally beat each other up on the road, in visuals that have emerged from Uttar Pradesh's Baghpat.
The fight broke out between shopkeepers and workers of two chat stalls in the district's Baraut town over getting customers to their shops, police said. The incident occurred in the town's Atithi Bhavan market area.
The bizarre fight continued for about 20 minutes before it was stopped. The video, recorded possibly by a bystander, quickly found its way to social media.
12 people have been injured in the clash and eight have been arrested, the Baghpat police said in a statement. However, no one sustained any serious injuries in the fight.
"Two chat shop owners clashed with each other in Baraut over getting more customers to their stall. Eight people have been arrested from both sides," police officer MS Rawat said.
Police complaints have been filed by both shopkeepers in the case.
The Baghpat Police has shared a photo of eight men arrested after the brawl.
UP Gangster, Serving Life Sentence, Granted Bail By Allahabad High Court 7-Year-Old Hit On Head, Killed After Rape Attempt In UP, Accused Arrested Woman Hires Hitman To Kill Daughter, A Marriage Proposal Flips The Script Photos: Donald Trump's Cabinet - Who's Been Picked, Who's In The Running Uddhav Thackeray's "Names On TV" Dig At Poll Officials After 2 Bag Checks "Combining Indian Hospitality With Swiss Quality": CEO On New Noida Airport Delhi AQI "Very Poor" For 14th Day, Temperatures Likely To Drop From Nov 17 Yemen's Houthis Attack US Warships With Drones, Missiles: Pentagon 33 Killed In Israeli Strikes, Says Lebanon Track Latest News Live on NDTV.com and get news updates from India and around the world.