New Delhi: The Delhi Police launched a digital initiative, 'Bar Talk' which is aimed at creating awareness for women safety and to prevent cases of drink and drive among the visitors of pubs, bars and restaurants in the city.
The digital out of home (OOH) media involving top bars and restaurants in the city was launched at 'Teddy Boy Bar' in Connaught Place by Special Commissioner (Operations) Deepender Pathak and DCP (Crime) Madhur Verma.
'Bar Talk' has digitized 25 premium bars in the city with over 150 dynamic digital displays spread across popular locations in Delhi such as Hauz Khas Village, Connaught Place, Nehru Place, Greater Kailash, Khan Market and Saket.
Cases of drink and drive are on the rise in the city with over 28,000 motorists prosecuted by the police for driving under the influence of alcohol last year.
"Bar Talk is the most modern intra net facility that will act like an extended WhatsApp group involving participants to connect to it through Wi-Fi by using their smartphones," he said.
The founders of 'Bar Talk' Gautam Bhirani and Amit Bagga, who were present at the occasion, said that it was a part of continued initiatives against cases of drink and drive.
"We have been working with key stakeholders including the local police to create awareness about responsible drinking and are glad that a lot of people are using our services as an alternative to ensure that they don't drink and drive," said Deep Singh, General Manager Ola (Delhi).
The digital out of home (OOH) media involving top bars and restaurants in the city was launched at 'Teddy Boy Bar' in Connaught Place by Special Commissioner (Operations) Deepender Pathak and DCP (Crime) Madhur Verma.
'Bar Talk' has digitized 25 premium bars in the city with over 150 dynamic digital displays spread across popular locations in Delhi such as Hauz Khas Village, Connaught Place, Nehru Place, Greater Kailash, Khan Market and Saket.
Cases of drink and drive are on the rise in the city with over 28,000 motorists prosecuted by the police for driving under the influence of alcohol last year.
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"Bar Talk is the most modern intra net facility that will act like an extended WhatsApp group involving participants to connect to it through Wi-Fi by using their smartphones," he said.
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The founders of 'Bar Talk' Gautam Bhirani and Amit Bagga, who were present at the occasion, said that it was a part of continued initiatives against cases of drink and drive.
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"We have been working with key stakeholders including the local police to create awareness about responsible drinking and are glad that a lot of people are using our services as an alternative to ensure that they don't drink and drive," said Deep Singh, General Manager Ola (Delhi).
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