This Article is From May 10, 2016

Rs 5 Crore Spent On Odd-Even Scheme Ad Campaign: Union Government

Rs 5 Crore Spent On Odd-Even Scheme Ad Campaign: Union Government

The Opposition has targeted Chief Minister Arvind Kejriwal over the odd-even measure, enforced as an anti-pollution initiative by the AAP government. (File photo)

Highlights

  • Two rounds of odd-even were implemented in first two weeks of Jan, April
  • 1.67 crores spent on print media, 3.72 crores on electronic ads: Centre
  • Targeting Delhi CM, opposition has called the scheme a 'publicity stunt'
New Delhi: The Delhi government has spent around Rs 5 crore in publicising the two rounds of the odd-even scheme, implemented for fifteen days each in January and April respectively.

Minister of State for Home Haribhai Parathibhai Chaudhary informed the Lok Sabha that expenditure of print media stood at Rs 1.67 crore while an amount of Rs 3.72 crore was spent to the advertise the road-rationing policy on electronic media.

"As informed by the government of NCT of Delhi, the total expenditure on odd and even campaign so far is Rs 539.41 lakh (Rs 5.39 crore)," the minister told Lok Sabha in reply to a question.

The Opposition has targeted Chief Minister Arvind Kejriwal over the odd-even measure, enforced as an anti-pollution initiative by the AAP government, terming it as a "publicity stunt".
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