On World Book Day, i.e. April 23, HRD Minister Ramesh Pokhriyal 'Nishank' launched a social media campaign, '#MyBookMyFriend', to promote reading. The campaign will run for a week and the minister urged several Indian government ministers, celebrities and prominent figures in various fields to share the book they have been reading.
Since the announcement of the campaign, it has witnessed participation from individuals from all fields.
The most recent celebrity to join the bandwagon is Rajkummar Rao who tweeted an image of 'Leonardo Da Vinci's Biography by Walter Isaacson'. The actor added that he had been waiting to read the book for the longest time.
Thank you @RajkummarRao ji for joining the #MyBookMyFriend campaign. I hope your participation will inspire a lot of younger generation.. https://t.co/eINAk6Go3h
— Dr Ramesh Pokhriyal Nishank (@DrRPNishank) April 25, 2020
The poet and songwriter, Prasoon Joshi too tweeted the books he is reading during the lockdown.
"Rasadesh, a book published by the Indira Gandhi National Centre for Arts, is about Swami Haridas' creation Kelimaal. Another book Solitude by Anthony Storr is about our comfort with our own selves," he wrote on twitter.
मै आभारी हूँ आप इस अभियान #MyBookMyFriend को विस्तार प्रदान कर रहे हैं। आपके द्वारा दो बहुत ही महत्वपूर्ण पुस्तकों का अध्ययन किया जा रहा है...बहुत बहुत धन्यवाद। https://t.co/53HUtL8PbT
— Dr Ramesh Pokhriyal Nishank (@DrRPNishank) April 25, 2020
Prahlad Singh Patel, Minister of State for Culture Ministry, tweeted that he had already been reading Shri Aurobindo's Letters part 1 and 2, when he got to know about the HRD Minister's campaign.
आपके इस अभियान से जुड़ने के लिए मै आपका आभारी हूँ। आप तो पहले से ही श्री अरविंद के पत्रों का अध्ययन कर रहे हैं...अत्यधिक सुखद व प्रेरक! #MyBookMyFriend https://t.co/uBlaEPEU3L
— Dr Ramesh Pokhriyal Nishank (@DrRPNishank) April 25, 2020
The Minister of States for Sports and Youth Affairs, Kiren Rijiju tweeted that he is reading 'Winning Attitude' by Jeff Keller, and 'Go! India's Sporting Transformation' and recommended both books to athletes.
Happy #WorldBookDay !
— Kiren Rijiju (@KirenRijiju) April 23, 2020
मानव संसाधन विकास मंत्री @DrRPNishank जी के आग्रह पर मैं वह पुस्तकें दिखा रहा हूँ जो मैं पढ़ रहा हूँ और भारत के प्रत्येक खिलाड़ी से इसे पढ़ने का आग्रह करता हूँ।
This book is a must read for every athlete for regular motivation and better success! https://t.co/2mz1Y74a61 pic.twitter.com/5PnHm35727
HRD Minister himself is reading the book 'Geeta Mata' by Mahatma Gandhi. The book is a wonderful amalgamation of knowledge, devotion, and Karma.
#MyBookMyFriend अभियान को मिल रहे स्नेह एवं समर्थन के लिए सभी का हृदय से आभार, पुस्तकों के प्रति लोगों के इस रुझान को देखकर खुशी होती है। आज महात्मा गांधी जी की पुस्तक "गीता माता" पढ़ने का सौभाग्य प्राप्त हुआ। यह पुस्तक ज्ञान, भक्ति तथा कर्म का अद्भुत संगम है।#WorldBooksDay pic.twitter.com/xVCki4xqGZ
— Dr Ramesh Pokhriyal Nishank (@DrRPNishank) April 23, 2020
Sanjay Dhotre, Minister of State for HRD, also joined the campaign and said that he is reading 'Rebooting India'.
????मेरे साथी श्री @DrRPNishank जी द्वारा शुरु #MyBookMyFriend पहल का मैं स्वागत करता हूँ। #WorldBookDay को मनाने का यह अनूठा कदम हम सभी को नई नई चीजें सीखने के लिए, नए लोगों को जानने के लिए प्रेरित करता है। आज मैं जो किताब पढ़ रहा हूं वह है - Rebooting India. #books pic.twitter.com/rJ2XIAvnaB
— Sanjay Dhotre (@SanjayDhotreMP) April 23, 2020
Not just celebrities and dignitaries but other individuals have also joined the campaign and have tweeted about the books they are reading.
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