File picture of BJP prime ministerial candidate Narendra Modi speaking at a rally.
Narendra Modi is now delivering his speeches in 10 Indian languages.
No, the BJP's prime ministerial candidate is not learning new languages, but his party is making sure that he is heard by all, without exception.
Team Modi has come out with a set of videos of his speeches dubbed by professionals who seem to have copied his voice and style of speaking to perfection.
As the campaign for next month's national election picks up speed, Mr Modi's team believes the linguistic outreach will widen his appeal.
The idea for regional speeches cropped up a few months back after the Gujarat chief minister's media team realized that for a more effective connect with voters in big states like Tamil Nadu, West Bengal and Maharashtra, his speeches need to be in the local language.
To test their impact, Mr Modi's IT managers have put up the videos on his blog. The team claims the response has been overwhelming with the Tamil version of his speech recording over 5000 hits. "Communication in regional language establishes instant rapport and immediately connects the leader with his target audience by presenting his ideas in their language,'' explained BJP leader, Jaynarayan Vyas, who is the Gujarat government's spokesperson.
Mr Modi also has twitter handles in regional languages and now with his dubbed speeches, the party hopes to connect with new voters in states where the party doesn't have a strong political base.