A still from NAFS' rendition of Ghanan Ghanan.
Mumbai:
Oscar-winning composer A R Rahman's band NAFS has released a rendition of Ghanan Ghanan from the 2001 film Lagaan along with a music video.
The rendition of the popular track is in absolute parity with the original song but, the arrangement gives it an out-of-the-box feel.
Award-winning arranger and conductor Arjun Chandy from Dallas, who was specially commissioned and invited by Rahman to direct, conduct and write arrangements for NAFS, has intricately managed to weave the piece together, lending an unimaginable choir touch to it.
"We hope that this rendition of the classic tune Ghanan Ghanan by A R Rahman provides a musical and visual treat to audiences in India and abroad. The goal of NAFS is to engage, inspire, and give exposure to the listener," Mr Chandy said in a statement.
Elements of natural sounds infused with vocals give it an edgy twist. Xylophone-like rhythm coupled with bell chords too add a melodious touch. The song juxtaposes the beauty of both Indian classical and Western music. (Also Read: An Incredible Story From Inside A R Rahman's Studio)
The music video projects two different spaces - the real world and the enigmatic world with neon visuals.
The video is produced by Qyuki, an online multi-channel network founded by Shekhar Kapur, Samir Bangara and Rahman, that enables creators to build their fan following by producing and distributing videos across Youtube and other networks.
Commenting on the new launch, Sagar Gokhale, network head of Qyuki, says: "As a multichannel network, the purpose is to connect with the millennial audience - that's the youth - and this song and its video personify exactly that experience. The packaging of the song strikes a resonance with the youth and we hope that they enjoy the experience of sharing and listening to it".
Watch:
The rendition of the popular track is in absolute parity with the original song but, the arrangement gives it an out-of-the-box feel.
Award-winning arranger and conductor Arjun Chandy from Dallas, who was specially commissioned and invited by Rahman to direct, conduct and write arrangements for NAFS, has intricately managed to weave the piece together, lending an unimaginable choir touch to it.
"We hope that this rendition of the classic tune Ghanan Ghanan by A R Rahman provides a musical and visual treat to audiences in India and abroad. The goal of NAFS is to engage, inspire, and give exposure to the listener," Mr Chandy said in a statement.
Elements of natural sounds infused with vocals give it an edgy twist. Xylophone-like rhythm coupled with bell chords too add a melodious touch. The song juxtaposes the beauty of both Indian classical and Western music. (Also Read: An Incredible Story From Inside A R Rahman's Studio)
The music video projects two different spaces - the real world and the enigmatic world with neon visuals.
The video is produced by Qyuki, an online multi-channel network founded by Shekhar Kapur, Samir Bangara and Rahman, that enables creators to build their fan following by producing and distributing videos across Youtube and other networks.
Commenting on the new launch, Sagar Gokhale, network head of Qyuki, says: "As a multichannel network, the purpose is to connect with the millennial audience - that's the youth - and this song and its video personify exactly that experience. The packaging of the song strikes a resonance with the youth and we hope that they enjoy the experience of sharing and listening to it".
Watch:
