A still from the film PK
New Delhi:
In a windfall for revenue-starved Bollywood, an unprecedented Rs 100 crores is being amassed across the border in China. Actor Aamir Khan's PK has made over Rs 80 crores at the Chinese box office since releasing across the country on May 22 and is heading towards Bollywood's first 100 crores from a single country abroad.
Trade analyst Taran Adarsh tweeted:
This, in a Bollywood that has only just cracked the 100 crore formula this year with Kangana Ranaut's Tanu Weds Manu Returns which released on the same day as PK did in China.
PK premiered in Shanghai on May 13 and was heavily promoted by Aamir, director Rajkumar Hirani and producer Vidhu Vinod Chopra who spent three days touring the country doing press. Aamir, who stars in the film as a displaced alien, said the popularity of 3 Idiots prompted them to bring PK to China, where it was dubbed in Chinese and released in 4,600 screens - a wider release that several Indian films get at home.
Raju Hirani told new agency IANS, "I had never imagined that PK would be received so lovingly in China. A rating of 8.8, a 4,600-screen release and business as huge as of North America. It furthers my belief that content is king."
PK released on December 19 last year and collected Rs 615 crores worldwide, breaking Aamir Khan's own record of Dhoom: 3's total earnings of Rs 540 crores at home and abroad.
PK, in which Aamir plays a displaced alien who challenges conventional notions of religion and God, has been accused by some of being anti-Hindu. It co-stars Anushka Sharma, Sushant Singh Rajput and Sanjay Dutt.
Trade analyst Taran Adarsh tweeted:
PK creates HISTORY in China. 11-day total [till 1 June, Monday]: 83.94 cr. Yes, you read it right. From China alone. Will cross 100 cr.
taran adarsh (@taran_adarsh) June 2, 2015This, in a Bollywood that has only just cracked the 100 crore formula this year with Kangana Ranaut's Tanu Weds Manu Returns which released on the same day as PK did in China.
While most films find it tough to cross 100 cr in India, PK is a game changer Overseas. Overseas total so far: 38.61 mn [ 246.09 cr].
taran adarsh (@taran_adarsh) June 2, 2015PK premiered in Shanghai on May 13 and was heavily promoted by Aamir, director Rajkumar Hirani and producer Vidhu Vinod Chopra who spent three days touring the country doing press. Aamir, who stars in the film as a displaced alien, said the popularity of 3 Idiots prompted them to bring PK to China, where it was dubbed in Chinese and released in 4,600 screens - a wider release that several Indian films get at home.
Raju Hirani told new agency IANS, "I had never imagined that PK would be received so lovingly in China. A rating of 8.8, a 4,600-screen release and business as huge as of North America. It furthers my belief that content is king."
PK released on December 19 last year and collected Rs 615 crores worldwide, breaking Aamir Khan's own record of Dhoom: 3's total earnings of Rs 540 crores at home and abroad.
PK, in which Aamir plays a displaced alien who challenges conventional notions of religion and God, has been accused by some of being anti-Hindu. It co-stars Anushka Sharma, Sushant Singh Rajput and Sanjay Dutt.
