Mumbai:
The lyrics of Deepika Padukone's sizzling item number in the upcoming Dum Maaro Dum may have come in for flak from various quarters, but the film's lead acor Abhishek Bachchan has defended it saying that the song has connected with the youth.
"We have 1.20 billion people in India and all can't like the song. But the fact that it is topping all radio charts and playing everywhere including night clubs means the youth have connected and loved the track. It's doing extremely well and I am very happy with response," Abhishek said.
Meanwhile, makers of the film say that according to a survey done by Ormax Media, an entertainment research company, the song is tracking extremely well, with today's generation, especially in the age group of 16-25 years.
The awareness of the film Dum Maaro Dum, before the song was launched was below 5 per cent, when the song was launched in Nagpur, the awareness jumped to 17 per cent and currently, the awareness rides high at 75 per cent.
Even the interest and desirability to watch the film was below 10 per cent before the song's launch, it jumped to 27 per cent, and currently rides on 35 per cent, the survey said.
"It shows that the song has given an extra push to the film, as seems to be the trend nowadays, what with Munni and Sheila. A sizzling Deepika, gyrating to edgy moves and mouthing edgier lyrics only goes to help matters," it added.
"We have 1.20 billion people in India and all can't like the song. But the fact that it is topping all radio charts and playing everywhere including night clubs means the youth have connected and loved the track. It's doing extremely well and I am very happy with response," Abhishek said.
Meanwhile, makers of the film say that according to a survey done by Ormax Media, an entertainment research company, the song is tracking extremely well, with today's generation, especially in the age group of 16-25 years.
The awareness of the film Dum Maaro Dum, before the song was launched was below 5 per cent, when the song was launched in Nagpur, the awareness jumped to 17 per cent and currently, the awareness rides high at 75 per cent.
Even the interest and desirability to watch the film was below 10 per cent before the song's launch, it jumped to 27 per cent, and currently rides on 35 per cent, the survey said.
"It shows that the song has given an extra push to the film, as seems to be the trend nowadays, what with Munni and Sheila. A sizzling Deepika, gyrating to edgy moves and mouthing edgier lyrics only goes to help matters," it added.
