Mumbai:
Shah Rukh Khan and Aamir Khan have done it and to great effect. It now is Abhishek Bachchan's turn to get involved in the marketing strategies of all his films.
Says a source close to the actor, "He takes on some of the biggest action films this year with Game, Dum Maaro Dum, Players and Dhoom 3. He is a bit concerned about the first two films releasing in the same month, though."
The otherwise laidback actor would leave the strategising to his producers. That has changed. "He sits with Ritesh Sidhwani (producer of Game) and Rohan Sippy (producer of Dum Maaro Dum ), so that the films are promoted differently. He is also looking at the publicity material of these films and keeps track of what should or shouldn't go out," the source added.
Junior Bachchan has also been shooting for Players, as there is combination of other star dates that need to be adjusted. "He is spending time promoting both films and is also rehearsing for shows he had committed to. At the same time, he is dubbing for DMD."
But the actor says, "Things are a lot more organised now and I make sure dates are worked out in advance so that everything is planned well in advance."
He plans to adopt two different marketing strategies for Game and Dum Maaro Dum. According to Abhishek, "Game and DMD are different movies. One is a whodunit while the other is an action thriller. The only thing common between them is me. We have carefully thought out a structured marketing strategy for both films."
Interestingly, AB Jr has viral fever for over a week now. Regardless of which, he's working around the clock.
Says a source close to the actor, "He takes on some of the biggest action films this year with Game, Dum Maaro Dum, Players and Dhoom 3. He is a bit concerned about the first two films releasing in the same month, though."
The otherwise laidback actor would leave the strategising to his producers. That has changed. "He sits with Ritesh Sidhwani (producer of Game) and Rohan Sippy (producer of Dum Maaro Dum ), so that the films are promoted differently. He is also looking at the publicity material of these films and keeps track of what should or shouldn't go out," the source added.
Junior Bachchan has also been shooting for Players, as there is combination of other star dates that need to be adjusted. "He is spending time promoting both films and is also rehearsing for shows he had committed to. At the same time, he is dubbing for DMD."
But the actor says, "Things are a lot more organised now and I make sure dates are worked out in advance so that everything is planned well in advance."
He plans to adopt two different marketing strategies for Game and Dum Maaro Dum. According to Abhishek, "Game and DMD are different movies. One is a whodunit while the other is an action thriller. The only thing common between them is me. We have carefully thought out a structured marketing strategy for both films."
Interestingly, AB Jr has viral fever for over a week now. Regardless of which, he's working around the clock.
