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This Article is From May 23, 2012

Ad Vitam acquires French rights to Miss Lovely

Ad Vitam acquires French rights to <i>Miss Lovely</i>
Cannes: Leading distribution company AdVitam has acquired the French rights of Miss Lovely, AshimAhluwalia feature debut, which is being screened at the Cannesfilm festival tomorrow.

The company has several films screening in Cannes thisyear including Mud, directed by Jeff Nichols.

"We are delighted to have French rights to Miss Lovelywhich exemplifies the new wave Indian cinema," said GregoryGajos of Ad Vitam in a statement.

A take on the C-grade Mumbai film industry of the '80s,the film has been making waves internationally since beingselected for Cannes' 'Un Certain Regard' section, whichencourages young talents.

Fortissimo Films has already bagged the global rights ofthe movie, which stars Anil George, Nawazuddin Siddiqui andNiharika Singh in leading roles.

Set against the colourfully garish, seedy, and exoticbackdrop of Bombay's C-grade movie business of the 1980's,Miss Lovely tells the tale of two brothers immersed in thisuniverse, who eventually turn on each other in a sordid taleof betrayal.

Ahluwalia has previously directed award-winningdocumentaries like The Dust, A Short Season and ThinAir.
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