Cannes:
Pics:Ash launches Heroine in Cannes
Aishwarya Raihad the spotlight firmly trained on her as she and directorMadhur Bhandarkar announced their first collaboration,Heroine, after months of speculation, here today.
Rai, who has been a permanent fixture on the CannesFilm Festival's famed red carpet, that she has been walkingevery year for a decade beginning with her movie Devdas in2002, will play a superstar in Heroine.
"Heroine is a movie that the team was very thrilledabout, and yes I have just agreed to come on board. Madhur hasbeen speaking to me for many years about collaborating for afilm and I am glad we are finally working together. Thisventure certainly looks like a strong creative synergy and Ilook forward to this new journey in the movie," said the37-year-old.
'Heroine', it is claimed will be an entertaining,daring, emotional, shocking, glamorous and scandalous accountof what really happens in Mumbai's showbiz.Sensing a question from the Press, Bhandarkar premptedit with an answer. Why choose the ongoing Cannes Film Festivalfor this announcement?
"The life of a movie star has universal appeal, andwhat better spot than the French Riviera for the grand splash,where 4500 journalists descend year after year to watch filmsfrom all corners of the earth," Bhandarkar explained.For Rai, launching or announcing a film at Cannes isnothing new.She did that for Gurinder Chadha's 'Bride andPrejudice', inspired by Jane Austen's novel, first publishedin 1813.
She did that for Mani Ratnam's Raavan and now shehas done it for Bhandarkar.The principal photography of the movie will begin thisJune, it will be produced by UTV Motion Pictures.
Heroine continues Bhandarkar's incredible run ofwomen-centric films that began with Chandni Bar and ranthrough Page 3, Satta, Corporate and Fashion and willfocus on the trials and tribulations an actress faces inBollywood.
Aishwarya Raihad the spotlight firmly trained on her as she and directorMadhur Bhandarkar announced their first collaboration,Heroine, after months of speculation, here today.
Rai, who has been a permanent fixture on the CannesFilm Festival's famed red carpet, that she has been walkingevery year for a decade beginning with her movie Devdas in2002, will play a superstar in Heroine.
"Heroine is a movie that the team was very thrilledabout, and yes I have just agreed to come on board. Madhur hasbeen speaking to me for many years about collaborating for afilm and I am glad we are finally working together. Thisventure certainly looks like a strong creative synergy and Ilook forward to this new journey in the movie," said the37-year-old.
'Heroine', it is claimed will be an entertaining,daring, emotional, shocking, glamorous and scandalous accountof what really happens in Mumbai's showbiz.Sensing a question from the Press, Bhandarkar premptedit with an answer. Why choose the ongoing Cannes Film Festivalfor this announcement?
"The life of a movie star has universal appeal, andwhat better spot than the French Riviera for the grand splash,where 4500 journalists descend year after year to watch filmsfrom all corners of the earth," Bhandarkar explained.For Rai, launching or announcing a film at Cannes isnothing new.She did that for Gurinder Chadha's 'Bride andPrejudice', inspired by Jane Austen's novel, first publishedin 1813.
She did that for Mani Ratnam's Raavan and now shehas done it for Bhandarkar.The principal photography of the movie will begin thisJune, it will be produced by UTV Motion Pictures.
Heroine continues Bhandarkar's incredible run ofwomen-centric films that began with Chandni Bar and ranthrough Page 3, Satta, Corporate and Fashion and willfocus on the trials and tribulations an actress faces inBollywood.
