Mumbai: Looks like it is going to be a fire-cracking Diwali. Ajay Devgn's forthcoming home production Son of Sardar is all set to clash with Yash Chopra's next with Shah Rukh Khan and Katrina Kaif on the same day.
However, with recent news that Yash Raj Films has asked distributors and exhibitors to screen SRK's film on the same scale that Salman Khan's upcoming spy thriller Ek Tha Tiger will release on, word is that Devgn and the makers of his film are not taking this casually. Considering that Salman's film is a solo release, it has clinched all the major cinema halls. Also, the fact that the film will release on Eid is expected to work wonders again for Salman.
A source informs, "Ajay Devgn and the production house are not taking this lying down and have already spoken to many major exhibitors. The exhibitors have promised to give them an equal number of cinema halls. Devgn and his team feel that it is not fair that a big production house as Yash Chopra's does something like this." An exhibitor tells us, "Yash Chopra and Aditya Chopra are big names and I am sure they do not need a Salman Khan film to shield a Shah Rukh Khan film. But I guess that's what they are doing."
"The promos of Son Of Sardar are speaking for itself and today everyone wants to do business and not favour anyone in particular. While YRF is huge, one cannot underestimate Devgn's recent box office track record. He is the only actor apart from Salman who now has three films in the Rs 100 crore club," he added.
Although Ajay Devgn remained unavailable for comment, Vikram Malhotra, CEO of Studio 18 and co-producer of the film said, "In this day and age, control of choice has moved from the producer/distributor to the audience.If the audience favours a film, exhibitors will necessarily need to showcase it to them! Also, any commercially sound theatre owner will know better than to not supply a film, which the audience demands especially in the peak period of Diwali. "
All said and done, it looks like the daggers are drawn this Diwali. All we can say is that may the best man win!
However, with recent news that Yash Raj Films has asked distributors and exhibitors to screen SRK's film on the same scale that Salman Khan's upcoming spy thriller Ek Tha Tiger will release on, word is that Devgn and the makers of his film are not taking this casually. Considering that Salman's film is a solo release, it has clinched all the major cinema halls. Also, the fact that the film will release on Eid is expected to work wonders again for Salman.
"The promos of Son Of Sardar are speaking for itself and today everyone wants to do business and not favour anyone in particular. While YRF is huge, one cannot underestimate Devgn's recent box office track record. He is the only actor apart from Salman who now has three films in the Rs 100 crore club," he added.
Advertisement
All said and done, it looks like the daggers are drawn this Diwali. All we can say is that may the best man win!
Advertisement
COMMENTS
Advertisement
Ileana D' Cruz On Staying Away From Films: "Want To Give Time To My Son" Shah Rukh Khan "Would Do All The Moves Without Any Complaints": Choreographer Bosco Martis Core Memories Get Unlocked When Vicky Kaushal And Birthday Girl Katrina Kaif Bond In Adorable Ways Ranbir Kapoor's Day Out With His Little One Daughter Raha "It's Time": Big B Confirms Son Abhishek Will Play Villain In SRK's King Bigg Boss OTT 3: Adnaan Shaikh Asked To Leave For Breaking A Major Rule Elon Musk To Move Companies Out Of California Over Transgender Law Four In Five Americans Fear Country Is Sliding Into Chaos: Polls Royal Enfield Guerrilla 450 Launched In India; Prices Start At Rs. 2.39 Lakh Track Latest News Live on NDTV.com and get news updates from India and around the world.