Big B shares his personal mission to eradicate polio in a video interview
United Nations:
The UNICEF GoodwillAmbassador Amitabh Bachchan has joined the UN and itshumanitarian partners to promote 'The World Needs More__' - aglobal campaign seeking to turn words into real assistance forcommunities affected by humanitarian crises.
In a new video interview released yesterday, theBollywood star shares his personal mission to eradicate polio."Each child must survive and thrive," Mr Bachchan says."And for that, the world needs more Immunization."
According to a UN statement, Mr Bachchan joins a growingnumber of international celebrities who have supported thecampaign, including Beyonce, Kid President, Jennifer Lopez,Susan Sarandon, LL Cool J, Geena Davis, Trey Songz andChristina Applegate.
The World Humanitarian Day music video for Beyonce's song'I Was Here' - the centre piece of last year's campaign - hasbeen nominated for an MTV Video Music Award for Best Videowith a Social Message.
The VMA's are taking place on 25 August.'The World Needs More__' campaign, produced incollaboration with Leo Burnett New York, allows brands and thepublic to sponsor a word they believe the world could use moreof.
Gucci, Intel, Western Union, Barclays Bank, and CrescentEnterprises have already sponsored words.
In a new video interview released yesterday, theBollywood star shares his personal mission to eradicate polio."Each child must survive and thrive," Mr Bachchan says."And for that, the world needs more Immunization."
According to a UN statement, Mr Bachchan joins a growingnumber of international celebrities who have supported thecampaign, including Beyonce, Kid President, Jennifer Lopez,Susan Sarandon, LL Cool J, Geena Davis, Trey Songz andChristina Applegate.
The World Humanitarian Day music video for Beyonce's song'I Was Here' - the centre piece of last year's campaign - hasbeen nominated for an MTV Video Music Award for Best Videowith a Social Message.
The VMA's are taking place on 25 August.'The World Needs More__' campaign, produced incollaboration with Leo Burnett New York, allows brands and thepublic to sponsor a word they believe the world could use moreof.
Gucci, Intel, Western Union, Barclays Bank, and CrescentEnterprises have already sponsored words.
