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This Article is From Aug 23, 2013

Amitabh Bachchan joins UN campaign for assistance in humanitarian crises

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Updated : August 23, 2013 12:14 pm IST

Big B shares his personal mission to eradicate polio in a video interview

Highlights

  • The UNICEF Goodwill Ambassador Amitabh Bachchan has joined the UN and its humanitarian partners to promote 'The World Needs More__' - a global campaign seeking to turn words into real assistance for communities affected by humanitarian crises.
  • In a new video interview released yesterday, the Bollywood star shares his personal mission to eradicate polio. "Each child must survive and thrive," Mr Bachchan says. "And for that, the world needs more Immunization."
  • According to a UN statement, Mr Bachchan joins a growing number of international celebrities who have supported the campaign, including Beyonce, Kid President, Jennifer Lopez, Susan Sarandon, LL Cool J, Geena Davis, Trey Songz and Christina Applegate.
  • The World Humanitarian Day music video for Beyonce's song 'I Was Here' - the centre piece of last year's campaign - has been nominated for an MTV Video Music Award for Best Video with a Social Message.
  • The VMA's are taking place on 25 August. 'The World Needs More__' campaign, produced in collaboration with Leo Burnett New York, allows brands and the public to sponsor a word they believe the world could use more of.
  • Gucci, Intel, Western Union, Barclays Bank, and Crescent Enterprises have already sponsored words.
United Nations: The UNICEF GoodwillAmbassador Amitabh Bachchan has joined the UN and itshumanitarian partners to promote 'The World Needs More__' - aglobal campaign seeking to turn words into real assistance forcommunities affected by humanitarian crises.

In a new video interview released yesterday, theBollywood star shares his personal mission to eradicate polio."Each child must survive and thrive," Mr Bachchan says."And for that, the world needs more Immunization."

According to a UN statement, Mr Bachchan joins a growingnumber of international celebrities who have supported thecampaign, including Beyonce, Kid President, Jennifer Lopez,Susan Sarandon, LL Cool J, Geena Davis, Trey Songz andChristina Applegate.

The World Humanitarian Day music video for Beyonce's song'I Was Here' - the centre piece of last year's campaign - hasbeen nominated for an MTV Video Music Award for Best Videowith a Social Message.

The VMA's are taking place on 25 August.'The World Needs More__' campaign, produced incollaboration with Leo Burnett New York, allows brands and thepublic to sponsor a word they believe the world could use moreof.

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Gucci, Intel, Western Union, Barclays Bank, and CrescentEnterprises have already sponsored words.
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