Anushka Sharma's well-received NH10 is gaining momentum at the box office, with collections speeding up to match the praise heaped on the film by critics.
By day three, NH10 had made over Rs 13 crores. It released on March 13.
Trade analyst Taran Adarsh tweeted:
#NH10 biz escalates further on Day 3... Fri 3.35 cr, Sat 4.50 cr, Sun 5.45 cr. Total: 13.30 cr. India biz.
- taran adarsh (@taran_adarsh) March 16, 2015
The film made a modest Rs 7.85 crore at the box office in its opening weekend.
NH10, which also marks Anushka's debut as a producer, examines honour killings and the status of women in a patriarchal society.
Directed by Navdeep Singh, the film stars Anushka and Neil Bhoopalam as a married couple on a road trip that turns deadly. Mary Kom actor Darshan Kumaar co-stars as the main antagonist.