Baahubali, 50 Not Out, Won't Block Screens For 'False Records'

New Delhi: After shattering box office records, the mega-budget Baahubali celebrates another milestone, clocking 50 days in screens. This, as director S S Rajamouli pointed out in a series of tweets, is now an increasingly rare achievement for films. As it hits a half-century not out, Baahubali will 'not block theatres for false records,' Mr Rajamouli said.

In his tweets, Mr Rajamouli said that the film will be pulled from those theatres it's not doing well to make way for other movies:

Record number of 50 days, 100 days,175 days are things of past. Today, Films are being released in 1000's of screens and run is over by 3-4

— rajamouli ss (@ssrajamouli) August 27, 2015

weeks. Few main screens might still give shares, but mostly the run is over. It is very sad when some fans ask for an extension, sometimes

— rajamouli ss (@ssrajamouli) August 27, 2015

paying out of their pockets and sometimes asking the exhibitors to do so. Friends..! what do we gain out of these false records??

— rajamouli ss (@ssrajamouli) August 27, 2015

Audience have given us a memorable victory, that we will remember for the rest of our lives. What more do we need? Our industry is

— rajamouli ss (@ssrajamouli) August 27, 2015

plagued by this issue for a long time. Let's not be a part of it. It is high time we stopped this. Bahubali will run in theatres that

— rajamouli ss (@ssrajamouli) August 27, 2015

are yielding shares. If not, it will make way for other new films to follow. We will NOT block theatres for false records..

— rajamouli ss (@ssrajamouli) August 27, 2015

The decision to keep Baahubali in profit-making theatres and pull it from the others will likely be greeted with relief and joy. The Baahubali juggernaut has already meant that one film at least - Mahesh Babu's Srimanthudu - was pushed back by several weeks so as not to be cannibalized.

Filmmaker Ram Gopal Varma, usually the earliest of birds, has already applauded Mr Rajamouli:

@ssrajamouli You are bang on right..One should look at the final collections ..Thinking of number of weeks and days is prehistoric thinking

— Ram Gopal Varma (@RGVzoomin) August 27, 2015

Baahubali, believed to be India's most expensive film with a stated budget of Rs 250 crores, is a two-part epic fantasy starring Prabhas, Rana Daggubati, Tamannaah, Anushka Shetty and Ramya Krishnan. (Also Read: Baahubali to Thuppakki: Tamil Cinema's 100 Cr Films)

The first part released across 4,000 screens worldwide in Telugu, Tamil, Hindi and Malayalam on July 10 and reportedly collected more than Rs 500 crores in just 24 days. Today, the film will have been in cinemas 50 days. (Also Read: Baahubali, India's Most Expensive Film, Makes Over 500 Cr at Box Office)