New Delhi: After shattering box office records, the mega-budget Baahubali celebrates another milestone, clocking 50 days in screens. This, as director S S Rajamouli pointed out in a series of tweets, is now an increasingly rare achievement for films. As it hits a half-century not out, Baahubali will 'not block theatres for false records,' Mr Rajamouli said.
In his tweets, Mr Rajamouli said that the film will be pulled from those theatres it's not doing well to make way for other movies:
The decision to keep Baahubali in profit-making theatres and pull it from the others will likely be greeted with relief and joy. The Baahubali juggernaut has already meant that one film at least - Mahesh Babu's Srimanthudu - was pushed back by several weeks so as not to be cannibalized.
Filmmaker Ram Gopal Varma, usually the earliest of birds, has already applauded Mr Rajamouli:
Baahubali, believed to be India's most expensive film with a stated budget of Rs 250 crores, is a two-part epic fantasy starring Prabhas, Rana Daggubati, Tamannaah, Anushka Shetty and Ramya Krishnan. (Also Read: Baahubali to Thuppakki: Tamil Cinema's 100 Cr Films)
The first part released across 4,000 screens worldwide in Telugu, Tamil, Hindi and Malayalam on July 10 and reportedly collected more than Rs 500 crores in just 24 days. Today, the film will have been in cinemas 50 days. (Also Read: Baahubali, India's Most Expensive Film, Makes Over 500 Cr at Box Office)
In his tweets, Mr Rajamouli said that the film will be pulled from those theatres it's not doing well to make way for other movies:
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The decision to keep Baahubali in profit-making theatres and pull it from the others will likely be greeted with relief and joy. The Baahubali juggernaut has already meant that one film at least - Mahesh Babu's Srimanthudu - was pushed back by several weeks so as not to be cannibalized.
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The first part released across 4,000 screens worldwide in Telugu, Tamil, Hindi and Malayalam on July 10 and reportedly collected more than Rs 500 crores in just 24 days. Today, the film will have been in cinemas 50 days. (Also Read: Baahubali, India's Most Expensive Film, Makes Over 500 Cr at Box Office)
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