Barfi! breaking box-office records
New Delhi:
After registering a powerful box office collection in its opening weekend, Anurag Basu's Barfi! has continued a successful run in the country. The Ranbir Kapoor-starrer has managed to earn Rs 58.6 crore in its first week.
The movie, released September 14, was made at a budget of Rs30 crore.
It minted Rs.34.6 crore during the weekend, and amassed a total of Rs.58.6 crore over the week - September 14 (Rs.9.2 crore), September 15 (Rs.11.5 crore), September 16 (Rs.13.9 crore), September 17 (Rs.6.5 crore), September 18 (Rs.6 crore), September 19 (Rs.7.25 crore) and September 20 (Rs.4.25 crore).
The film, about love between differently-abled -- a deaf and mute boy and an autistic girl -- opened in approximately 700 screens in India, September 14.
"For Barfi! we successfully managed to identify cinemas that complement the film. The idea was to ensure that film is available to all viewers within reach without over loading the film in first week," Gaurav Verma, Director - India Theatrical Distribution, Studios, Disney UTV, said in a statement.
"We were very confident of the content and sure that the positive word of mouth publicity will get the audiences into the theatres and film will grow from show to show and day by day. This strategy has worked for the film and the response has been overwhelming," he added.
The romantic comedy has touched viewers and critics alike with its simple, but powerful narrative. The movie, which also stars Priyanka Chopra, marked the Bollywood debut of southern actress Ileana D'Cruz, who has been appreciated for her performance.
The movie, released September 14, was made at a budget of Rs30 crore.
It minted Rs.34.6 crore during the weekend, and amassed a total of Rs.58.6 crore over the week - September 14 (Rs.9.2 crore), September 15 (Rs.11.5 crore), September 16 (Rs.13.9 crore), September 17 (Rs.6.5 crore), September 18 (Rs.6 crore), September 19 (Rs.7.25 crore) and September 20 (Rs.4.25 crore).
The film, about love between differently-abled -- a deaf and mute boy and an autistic girl -- opened in approximately 700 screens in India, September 14.
"For Barfi! we successfully managed to identify cinemas that complement the film. The idea was to ensure that film is available to all viewers within reach without over loading the film in first week," Gaurav Verma, Director - India Theatrical Distribution, Studios, Disney UTV, said in a statement.
"We were very confident of the content and sure that the positive word of mouth publicity will get the audiences into the theatres and film will grow from show to show and day by day. This strategy has worked for the film and the response has been overwhelming," he added.
The romantic comedy has touched viewers and critics alike with its simple, but powerful narrative. The movie, which also stars Priyanka Chopra, marked the Bollywood debut of southern actress Ileana D'Cruz, who has been appreciated for her performance.
