Amitabh Bachchan, 78, is still India's uber-celeb, topping several categories in the Indian Institute of Human Brands or IIHB's TIARA report which analyses celebrities as brands. Big B, as Mr Bachchan is popularly known, is India's Most Trusted and Most Respected celebrity; he also topped the Most Prestigious, Most Intelligent and Most Honest categories. Other names that feature prominently in the report include sports stars Sachin Tendulkar, M S Dhoni, Virat Kohli and Saina Nehwal as well as actors Akshay Kumar, Deepika Padukone, Ranveer Singh, Ayushmann Khurrana, Nawazuddin Siddiqui, Priyanka Chopra, Anushka Sharma, Katrina Kaif, Alia Bhatt and Ranbir Kapoor. The IIHB report was released on Dussehra by Ravi Shastri, coach of the Indian cricket team, and Dr Sandeep Goyal, Chief Mentor of the Indian Institute of Human Brands.
Ravi Shastri and Dr Sandeep Goyal release IIHB's TIARA report
The TIARA report - the acronym stands for Trust, Identify, Attractive, Respect and Appeal - polled 60,000 respondents in 23 cities across the country. Amitabh Bachchan, star of iconic films such as Sholay and last seen in Gulabo Sitabo, has been voted the Most Trusted celebrity, scoring 88. He is followed by Akshay Kumar at 86.8. M S Dhoni is the Most Trusted sportsperson, scoring 86. Mithali Raj and Deepika Padukone are the Most Trusted female celebrities in their fields, scoring 83.9 and 82.8. Virat Kohli and Anushka Sharma are the Most Trusted celebrity couple.
Amitabh Bachchan tops the roster of India's Most Trusted celebrities
Amitabh Bachchan is also India's Most Respected celebrity, scoring 90. He's trailed by Deepika Padukone at 87.9 and M S Dhoni at 87. Deepika and Ranveer Singh are India's Most Respected celebrity couple.
Amitabh Bachchan's Gulabo Sitabo co-star Ayushmann Khurrana is the celebrity India most identifies with. Ayushmann, best-known for his 'everyman' roles in films such as Vicky Donor, Badhaai Ho and AndhaDhun, scored 88.5. Close behind are his colleagues Vicky Kaushal at 88 and Kareena Kapoor at 86.3.
Ayushmann Khurrana is the celeb India identifies with most
Alia Bhatt has been voted Most Attractive at a score of 90.7 with Virat Kohli at 90 and Hrithik Roshan at 87.7. Virat and Anushka are also the Most Attractive celebrity couple. Akshay Kumar tops the Most Appealing category with a score of 93.5. At his heels are Ranveer Singh with 92.2 and Virat Kohli at 91.8. Alia Bhatt and Ranbir Kapoor have been voted the Most Appealing couple.
Alia Bhatt has been voted India's Most Attractive celebrity
Virat Kohli tops several categories - among them Most Fearless, Most Charming and Most Stylish. Virat also shows up in the Most Controversial roster which is topped by fellow cricketer Hardik Pandya. The other names in this category are Salman Khan, Kangana Ranaut, Karan Johar, Malaika Arora, Sania Mirza, Alia Bhatt and Ranbir Kapoor.
Virat Kohli tops several categories and appears on the list in others
Sachin Tendulkar is the celebrity India thinks is Most Good Value, M S Dhoni the Most Authentic and Most Down-To-Earth, Saina Nehwal the Most Reliable, and Deepika Padukone the Most Beautiful as well as Most Glamorous. Actor Nawazuddin Siddiqui has been voted the Most Versatile as well as the Most Distinctive.
The TIARA report is the first research and data-driven study of individual celebrities.
"The sample size of the TIARA Report is 25% bigger than the universe of TRP data collection currently being done by BARC. Our respondent base is 60,000; while BARC only covers 44,000 respondent homes. So, the study is comprehensive and representative of the entire India market. We have covered 23 cities. No study on celebrities hitherto has been so detailed and exhaustive," says Dr Sandeep Goyal. "We have used 64 active attributes in the analysis of every single celebrity. Totally, there are over 100 data points that have been used in the analysis. This report, for the first time provides a DNA analysis of almost every prominent celebrity in the country. More importantly, our proprietary tools allow cross comparisons across celebrities, across attributes, across demographics, across cities, and more."
